Brand Identity and Social Media Designer

Company and

Role Description

We are looking for a creative and detail-oriented Social Media & Brand Identity Designer to work on a freelance or contractual basis.

The ideal candidate should have prior experience designing engaging social media creatives and developing cohesive brand identities from scratch. This role requires strong design aesthetics, branding understanding, and proficiency in essential design tools.

This is a remote opportunity.

- Work Type:
Remote
- Contract Type:
Freelance / Contractual
- Compensation:
Project-based / Monthly retainer (to be discussed)
- Duration:
Ongoing (based on performance and requirement)

Key Responsibilities

Social Media Design:

- Design static Instagram posts, banners, and carousel creatives
- Create engaging social media visuals aligned with brand tone
- Design reels covers and basic motion creatives (if required)
- Adapt designs for different platforms (Instagram, Linked In, Facebook, etc.)
- Maintain visual consistency across all social media content

Brand Identity Development:

- Create logo concepts and final logo systems
- Define typography and font hierarchy
- Develop color palettes aligned with brand positioning
- Create brand guidelines (basic to intermediate level)
- Ensure cohesive visual identity across all digital assets

Qualifications

Proficiency in Graphics and Graphic Design for creating visually appealing and engaging content
Experience in Logo Design and Branding to develop unique and cohesive brand identities
Strong knowledge of Typography to enhance visual communication
Attention to detail, creativity, and an eye for modern design trends
Familiarity with design tools such as Adobe Creative Suite or similar software
Ability to collaborate effectively with teams and adapt designs based on feedback
Understanding of social media platforms and best practices for visual content
Bachelor's degree in Graphic Design, Visual Arts, or a related field is preferred