Founder Content Strategist

A founder in the music and entertainment industry is seeking a creative and strategic content professional to support and grow their online presence across social media platforms. This role extends beyond content scheduling, focusing on shaping a distinctive founder voice, crafting compelling narratives, and building an engaged digital community from the ground up.
The successful candidate will lead content direction across Instagram and Facebook, with Linked In as a secondary channel, experimenting with formats, testing new ideas, and using performance insights to continuously refine strategy. This role is ideal for someone who thrives in a fast-paced, founder-led environment and has a strong passion for digital storytelling.

Key Responsibilities

Develop and manage a comprehensive social media content strategy aligned with the founder's personal brand and business goals
Plan and maintain a structured content calendar across platforms, ensuring consistent publishing cadence
Translate the founder's ideas, insights, and expertise into engaging, shareable content
Identify the most effective platforms and content formats to support audience growth and engagement
Conduct regular content audits and competitor analysis to inform strategy

Content Creation

Write compelling posts, captions, hooks, and short-form thought leadership pieces in the founder's authentic voice
Develop recurring content themes and creative concepts that build recognisable brand identity
Produce content for Instagram and Facebook as primary channels, with occasional Linked In content
Repurpose long-form ideas (interviews, talks, insights) into social-ready formats

Visual & AI-Powered Content Production

Create on-brand visual assets and short-form video content optimised for each platform
Leverage modern AI tools to enhance output quality and streamline workflows:

Claude (Anthropic) or similar AI writing assistants for drafting, ideation, and refining copy
Canva or Adobe Express for graphic design and branded templates
Cap Cut, Descript, or similar tools for short-form video editing and repurposing
Midjourney, DALL
· E, or Adobe Firefly for AI-generated visuals (desirable)
Notion AI or similar for content planning, briefing, and workflow automation
Buffer, Later, or similar scheduling tools for publishing and calendar management

Monitor engagement metrics, audience behaviour, and platform analytics to evaluate content performance
Conduct structured A/B tests on content formats, posting times, and messaging approaches
Produce regular performance reports with clear insights and actionable recommendations
Stay current with platform algorithm changes, emerging formats (Reels, Stories, carousels), and social media trends

Community & Brand Voice

Support timely and authentic engagement with audience comments, DMs, and mentions
Maintain a consistent, distinctive brand voice across all touchpoints
Help identify partnership, collaboration, or cross-promotion opportunities to grow reach

About You
Experience

Demonstrable experience in content creation, social media management, or personal brand management
Background or strong interest in music, entertainment, or the wider creative industries, this is a genuine plus, not just a checkbox
Experience in creative writing, storytelling, journalism, or media is a strong advantage
A portfolio showing strong, platform-native content, whether for personal brands, founders, or creative projects
Experience working with founders, startups, or creative projects is desirable

Skills & Attributes

Exceptional writing ability, you can adapt tone and style to sound like someone else while keeping it natural
Strong visual instinct and an eye for what performs on social platforms
Comfortable using AI tools as a creative accelerant, not a shortcut
Self-starter with strong initiative and the ability to manage your own workload without close supervision
Data-literate, you understand what the numbers mean and use them to make better creative decisions
Up to date with current trends across Instagram, Facebook, and Linked In
Reliable, communicative, and organised in a fully remote working environment

Working Arrangement
This is a part-time, fully remote position open to candidates based in the UK or European Union. Hours are flexible, with an expectation of regular check-ins and agreed delivery milestones. The role offers a high degree of autonomy and creative ownership.
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