Content Creator - Ads

We're looking for a high-energy, results-focused Paid Ads - Content Creator to generate impactful and industry-leading creatives for our Paid Ads campaigns that drive action.

In this role, your success isn't just measured by aesthetic appeal, but by hook rates, click-through rates (CTR), and conversions. You will be responsible for conceptualizing and producing the visual assets that power our growth across our Paid Ads platforms, including Meta, Google and Tik Tok. You’ll thrive here if you enjoy analyzing data to understand why one ad worked better than another and using those insights to iterate rapidly.

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast
  50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

• Performance-First Design: Create high-impact static imagery, motion graphics, and video edits specifically tailored for paid social (Meta, Tik Tok, etc.) and display networks that drive CTR, ROAS and brave love.

• Test & Learn approach: Test messaging and creative variations to understand what engages with our target audiences, building on these learnings to deliver regular creatives.

• Video Editing & UGC: Edit raw footage and User-Generated Content (UGC) into fast-paced, engaging ads with native-feeling captions, overlays, and transitions.

• Storyboard & Conceptualize: Collaborate with the growth team to storyboard new concepts based on consumer studies and current social trends.

• Brand Stewardship: With closely with Brand and Creative Studio team to ensure all performance creative remains "on brand" while pushing the boundaries of what drives user action.

• Data-Informed Design: Attend weekly performance meetings to see how your designs are performing and use that data to inform your next round of concepts.

• Experience: 3+ years of experience in creative advertising, ideally in a DTC, start-up or agency environment with proven experience creating successful paid ads for platforms like Meta, Tik Tok from ideation through to execution (including recording voice overs).

• Software Mastery: Expert proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator).
  
  Experience with
  Figma or Canva for rapid prototyping is a plus.

• Mobile-First Mindset: A deep understanding of social-native design (safe zones, and "lo-fi" vs. "hi-fi" aesthetics).

• Direct Response Knowledge: Understanding of marketing fundamentals like "The Hook," "The Value Prop," and "The Call to Action."

• Speed & Agility: Ability to pivot quickly and manage multiple projects in a fast-paced environment.

Salary: Up to £35,000

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different…