Creative Marketing & User Acquisition Specialist

About Us   At  Puzzle Cats , we’re passionate about crafting mobile games that captivate players and inspire them to play for generations. We push the boundaries of mobile gaming by blending creativity, innovation, and AI-driven insights to create unforgettable experiences.
Our marketing team plays a  crucial  role in ensuring our games reach the right audience—and we believe the best way to do that is through  exceptional, high-performing ad creatives.
About the Role   We’re looking for a  Creative Marketing & User Acquisition Specialist  who lives and breathes  viral video content  and  data-driven experimentation . If you have a deep understanding of  what makes people stop scrolling, engage, and install —this role is for you.
Your mission will be to  ideate, create, and iterate on thumb-stopping video ads  that drive millions of installs across platforms like  Tik Tok, Facebook, Instagram, You Tube, and Snapchat . You’ll have the freedom to experiment, analyze, and optimize ad performance in  real-time , leveraging data and creativity to craft videos that truly resonate.
What You’ll do     Create High-Performing Video Ads
Develop  engaging, attention-grabbing short-form videos  for mobile game marketing, optimized for performance across different ad platforms.
Utilize tools like  Adobe Premiere, After Effects, Cap Cut , or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design.
Test & Optimize for Maximum Impact
Rapidly  iterate on video concepts , A/B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS.
Leverage AI tools and data-driven insights to tweak creatives for  higher engagement and conversion rates.
Analyze Performance & Adapt
Track key performance metrics (views, engagement, retention, installs) and use insights to  double down on winning strategies  while killing underperforming ones.
Work closely with the  UA team  to ensure creatives align with audience targeting and ad spend efficiency.
Stay Ahead of Trends & Virality
Obsess over viral content trends  across Tik Tok, Instagram Reels, and You Tube Shorts.
Conduct competitor research to  identify trends and creative strategies  that can be adapted to our ads.
Think outside the box— don’t just follow trends, create them.
What You Bring     Video-Editing & Production Expertise
Strong hands-on skills with  Adobe Premiere, After Effects, Cap Cut , or similar tools for editing, sound design, and animation.
Bonus points if you’ve worked with  Figma for ad concepting or have experience with AI-powered editing tools.
Creativity with a Performance-Driven Mindset
A strong  instinct for what makes content go viral —from the first frame’s hook to the pacing, effects, and emotional triggers.
A portfolio of  highly engaging digital video ads  or short-form content (Tik Tok/Reels/Ads that performed well).
Data-Driven Decision Making
Experience running  A/B tests  on ad creatives and making optimization decisions based on  CTR, CPI, and ROAS .
Comfort working with  ad dashboards, analytics, and marketing performance data .
Agility & Experimentation
Ability to  quickly prototype  and test new video concepts fortable working in a  fast-paced, experimental environment  where rapid iteration is key.

What We Offer     Creative Freedom  – You’ll have the chance to experiment with new ad concepts and strategies to find  what works best .
Remote-Friendly Work Environment  – Work from anywhere while staying connected to a high-energy, collaborative team.
Growth & Learning Opportunities  – Stay ahead of the curve with access to training, conferences, and industry events.
A Fun, Gaming-Centric Culture  – Work with a passionate team that loves games as much as you do!

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