Manager, Digital Marketing

A Little Bit About Us

Nice Life Recording Company is a growing independent record label, housing a diverse roster of GRAMMY® Award-winning multiplatinum critically acclaimed talent and a catalog of chart-topping hits. Founded by songwriter, producer, and artist Ricky Reed in 2014, the label quietly and consistently impacts and influences the mainstream from its Echo Park, CA headquarters. With a commitment to artistic integrity and development above all, it consistently amplifies independent voices to the masses.

We are looking for an experienced Digital Marketing Manager to help lead our marketing strategy and oversee digital campaigns for a roster which has amassed over 31 billion total streams. Working closely with our Marketing Team, you will drive creative strategy, collaborate with artists, managers, and external partners to craft culture shaping digital rollouts. This person is an expert at helping artists in the developing stages unlock their digital footprint and perpetuating the growth of A-level acts.

• Lead all digital marketing initiatives, from ideation through execution and performance analysis - working alongside internal teams that have amassed billions of global streams such as the 2025 hit “No Broke Boys”.
• Partner with artists, managers, and third parties to develop and execute innovative digital and growth strategies that drive audience growth and consumption across the Nice Life roster.
• Manage content and social media strategy for label and artist campaigns across socials, websites, newsletters, DSPs, fan communities, and other owned digital channels.
• Maintain a constant pulse on digital culture and platform behavior, translating trends into timely conversation-driving moments for artists and releases.
• Strategize and deliver artist database growth and CRM strategy, via traditional and creative means.
• Deliver platform-ready content that is culturally relevant and consistent with the broader creative direction of each project.
• Collaborate with internal teams to drive revenue through merch, vinyl, box sets, and other catalog-driven product offerings.
• Drive innovation through new technologies, formation, and digital behaviors that lead to increased exposure and consumption.
• Maintain a robust rolodex of third-party partners and creators to leverage alongside Nice Life talent.
• Develop and manage digital marketing budgets informed by performance data and ROI analysis, guiding spend allocation and campaign prioritization.
• Work closely with internals and third-party partners (creative directors, producers, videographers, etc) to deliver content.

• 3 years minimum of digital/social media marketing experience (non-intern), preferably at a record label or music management company.
• Excellent communication and interpersonal skills.
• Innate ability to lead and mentor.
• Impeccable follow-up and follow-through.
• Short form video creation experience.
• A deep professional knowledge of interactive technologies and communication tools, including but not limited to Tik Tok, Facebook, Instagram, Threads, X, You Tube, Snapchat, Discord, Website strategy, Email/CRM strategy and overall social media trends.
• Strong analytical skills, with the ability to collect, analyze, and interpret data.
• A passion and deep knowledge of trends and current culture.
• Expertise in social media and photo / video editing tools such as Adobe Creative Cloud, Cap Cut, and Canva.

• You join an inclusive, collaborative team where you have the opportunity to channel and foster your passion every day.
• In-office work 4 days a week, work from home Fridays, and Unlimited PTO.
• An attractive and comprehensive benefits package including medical, dental, vision, 401K, mental health fund, and competitive paid leave for childbirth or bonding.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.

The base salary for this position is $70,500. Ultimately, salary may vary based upon, but not limited to, relevant experience, time in role, business sector, among other criteria.

Nice Life Recording Company, LLC is proud to be an Equal Opportunity Employer. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.