Freelance Russian Kazakh Copywriter; remote

Overview

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media – both established and emerging.

Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate today’s evolving content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

The Writer is responsible for writing headlines and adapting our Technology client’s marketing communications from US copy to the local-market language, including web, in-store, direct mail and other customer-facing materials, while ensuring brand consistency, cultural relevance and compelling style of all messaging across products and services. The task for this role goes far beyond translation – with the aim of preserving our client’s distinctive tone of voice, but also to craft copy that feels authentic, natural and resonates with the local target audience.

This role requires a creative and strategic thinker with a passion for language and a deep understanding of cultural nuance.

• Creatively localize a wide range of marketing and communication materials, ensuring cultural and linguistic alignment with the brand values and tone.
• Adapt and transcreate US English content, including headlines, into the local-market language while preserving intent, voice, and style.
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
• Wherever necessary, review and validate final in-context materials (in-situ validation) to confirm messaging quality and consistency across formats and platforms.
• Review, rewrite and validate translated marketing copy and raw machine translation output.
• Collaborate closely with a team of fellow writers, project managers, producers, editors and post-editors to ensure smooth processes and best practice in Language validation.
• Provide creative insights where necessary.
• Use software tools and validation platforms (including CAT tools, simulators and AI) effectively during the localization workflow.
• Propose process improvements and workflow optimizations to project stakeholders.

• Native-level fluency in the local-market language and excellent command of written and spoken English.
• Creative thinker with strong creative writing and transcreation skills, with the ability to adapt tone and style for different contexts and audiences.
• Bachelor’s or master’s degree in communications, Marketing, Linguistics, or a related field.
• 5+ years of experience in copywriting, transcreation, or localization—either agency-side or in-house.
• Experience working on international and local brands, consumer tech, digital content, or global brand localization.
• Knowledge of technical writing principles and the ability to simplify complex concepts for broader audiences.
• Specialist in understanding language subtleties and tailoring creative nuances to the local language, especially for headlines.
• Proven…