Digital Content Specialist

Overview

Digital Content Specialist – Entry Level

Beacon has an immediate opening for a Digital Content Specialist. In this entry-level role, you’ll be part of our growing Content Development team and will collaborate with a wide range of web development and marketing specialists to write and edit exceptional copy for a variety of clients, primarily in the higher education and multi-family real estate spaces.

Our Digital Content Specialists: Perform analysis and deep-dive audits to form an understanding of the client’s target audiences, branding, existing content, and other relevant information to define website content needs.

• Collaborate with the client, project managers and other members of the team to develop goal-oriented digital content strategies.
• Participate in content creation projects, from ideation to execution, with a focus on writing and editing copy for web site pages.
• Prepare documents and presentations for client and internal audiences.
• Interact with clients, focus groups, and external subject matter experts to gather information necessary for the creation of content.
• Take part in a variety of internal marketing projects, including writing and posting to social media.

• Bachelor’s or Associates Degree in English, Journalism, or a related field.
• Excellent grammar and proven skill in written communication; be ready to share clips or portfolio, and to create an original piece of content that shows your ability to effectively communicate about our standard topics.
• Clear understanding of and interest in current web writing trends and best practices.
• Strong knowledge of search engine optimization (SEO) writing.
• A strong, creative point of view and willingness to share your ideas and insights to help bring a project to its best outcome.
• Desire to deal with business issues, thinking beyond just content creation.
• Experience working in small collaborative teams, including working constructively with designers and developers.
• Self-motivated, positive personality with excellent interpersonal skills.

• Experience working in Content Management Systems (Wordpress, Cascade, Modern Campus, etc.)
• Background working with Higher Education clients
• Proficiency and comfort writing content for social media.

For nearly 25 years, Beacon shines as a nationally recognized, full-service web solutions firm through its comprehensive web design, digital marketing and web hosting services that focuses on Higher Education, Multi-Family Residential Property Management and Retail/Wholesale. The majority of Beacon’s work is with colleges and universities around the country, with customers across 45 states. We work together as a team to build stunning and highly effective websites, coupled with digital marketing and hosting services to drive admissions and student engagement.

Our multi-family property services support hundreds of properties to market and fill open apartments for large-portfolio property management companies. Beacon has direct partnership arrangements with some of the leading, best of breed, technology companies, including Google (as one of the longest active Google Analytics Certified Partners in the US). Beacon is also recognized locally as one of the top managed IT services providers, with our staff monitoring and supporting desktops, servers and networking of many companies within the Triad.

We are a tight knit team of experts across a wide range of technical, creative, marketing and professional skills that love working together to provide a direct and valuable impact to our customers. Entry level employees get firsthand experience with industry experts. Experienced employees expand and share their knowledge while making an immediate impact. Beacon is really all about teamwork, helping others use technology effectively and work/life balance.

Since 1998, Beacon has focused on providing high-quality web solutions for its customers and building a work environment that supports a great work/life balance. Consistently named as one of the best places to work, our employees enjoy flex-time schedules, work from home options, health club…