Content Writer- Off-Page & PR

Content Writer (Off-Page & PR)
Joining:
Immediate
Type:
In-office (Pune)

Amber is a long-term accommodation booking platform for students and a student housing solutions provider for property operators. Amber helps 80M+ students worldwide find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment processes. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities.

About the Role:

A content writer with 1-3 years of experience, specifically in off-page content writing, PR & B2B content writing
Sound understanding of PR & Media-related content, content management & off-page link-building content.
writing research-based, detailed articles and B2B reports & publishing process.
Proficient in data analysis and market research, and with a fair understanding of B2B tonality.
Integration of keywords in the PR articles and B2B blogs.
Understanding of B2C content in the form of You Tube scripts, writing blog content for backlinks, guest posts, etc.
Connecting with journalists to drive PR articles and data-driven research pieces.
Proven experience in project management is preferred.

Day-to-Day

Responsibilities Include:

Off-page content writing for backlinks.
Sound understanding of B2B and B2C content writing across multiple formats like blogs, email marketing, etc.
Get backlinks from well-known publications for the B2B blogs written
Edit and improve written content for each property in the assigned territory.
Write research-based B2B industry-oriented blogs for the website.
Understanding of B2B content that works best for Linked In, with basic Linked In analytics knowledge to drive high-engagement posts and increase impressions.
Keen eye for business highlights, staying updated with industry news, and strong interest in reading business reports, financial statements, etc.
Conduct SEO keyword research for inclusion in B2B and B2C blogs.
Set internal standard formats, proofread, and publish content on Webflow & CRM of Amber
Maintain a log of work with all details updated regularly.

Skills Required:

SEO tools like SEMRush, Google Keyword Planner, Ahrefs, etc.
Understanding of email campaigns and Reachout tools, Hunter.io.
Ability to use CMS like Webflow Or CRM for publishing blogs, banners etc.
Understanding of PR (press releases) for brand.
Excel proficiency.

Other Must-Have skills:
Proficiency in data analysis, market research, and keyword research is a must-have.
Capability to multitask, work as a team, and adhere to deadlines.
Design sensibility and ability to understand briefs for cross-team projects.
Excellent communication (written and oral) skills.
Enthusiastic, creative mindset with attention to detail.
Basic knowledge of the student housing industry is a plus.
Good familiarity with Excel Sheets/Google Sheets.

Profile Requirements:
Bachelor’s or Master’s in Media & Communication/Mass Communication/Journalism/Audio Visual, or any other marketing-related field.
1-3 years of experience of content writing in Marketing, Branding, B2B Saas content writing, PR agency or other marketing-related fields.
Willing to relocate to Pune, as this is a work-from-office position.

What You Will Get From Amber:
Fast-paced growth with the possibility to skip intermediate levels.
Creative freedom and project authority (everything under you, just get the job done - we hate micromanagement as much as you do).
Amazing work culture (trust us when we say this).
Competitive compensation as per market standards.