Video Editor & Social Media Manager

Key Points Before Applying

• This position is for an on-site only role in Los Angeles; remote work will not be allowed
• Full Time
• UGC and native style content background is preferred
• Please make sure that all submissions have a portfolio link with videos that you have actually edited
• The role is $25/hr, please do not apply if you have higher needs, it will not be approved
• There is a link at the bottom of the description where you need to apply for this role; please submit your application via that link and include a short video/self‑tape introducing yourself—no one will be considered unless this part is fulfilled.

TGTHR is a premium men’s essentials brand built around confidence through form, fit, and feel.

We create elevated basics through obsessive focus on fabric science, fit engineering, and wash alchemy — designing products that meaningfully improve how men feel in their bodies.

TGTHR is a founder‑led brand, built by operators with 40+ years of combined experience across fashion, e‑commerce, and brand building. The brand is launching in January 2026 for the USA market, with a global rollout later in the following 12 months.

Our founders have collectively:

• Generated hundreds of millions of dollars in consumer revenue
• Built and scaled multiple DTC and omnichannel brands
• Produced and distributed tens of millions of garments globally
• Led high‑performing paid media strategies across Meta, Google, Tik Tok, and other leading platforms
• Developed deep Tik Tok Shop expertise, driving performance through content‑led commerce, creator partnerships, and conversion‑optimized storefronts

• Direct access to founders who have scaled real businesses
• Exposure to best‑in‑class e‑commerce, paid media, and platform strategy
• Real ownership and responsibility, not busywork
• A chance to help build a premium, long‑term brand the right way
• We’re looking for someone who wants to learn fast, execute cleanly, and grow alongside the brand.

We’re hiring a Social Media Manager, Content Creator & Video Editor who will help shape the strategy, execution, and evolution of TGTHR’s social presence. This role blends:

• Strategic Social Media Management
• Video Editing & Creative Production
• Social Listening & Trend Identification

You will guide how TGTHR shows up daily — not just posting content, but driving brand narratives that resonate with our audience from both a brand POV and a founder POV.

• Lead social strategy for platforms including Instagram & Tik Tok (priorities), You Tube Shorts, and others
• Set content cadence, formats, hooks and strategic direction
• Monitor, analyze, and report performance trends
• Own social KPIs tied to awareness, retention, and brand affinity

• Edit and produce short‑form video (Reels, Tik Toks, Shorts) with strong pacing, hooks, and brand voice
• Collaborate with founders and creative team on content concepts
• Ensure all social creative aligns with TGTHR brand identity and standards
• Create carousels and other relevant image‑based posts
• Work with growth team to help on ad creative, based off of top‑performing UGC‑based, organic social content
• Daily social listening to identify trends, language shifts, cultural moments
• Surface trend opportunities and creative ideas weekly
• Apply insights to content strategy and creative executions

• Generate content ideas from a brand POV (product, heritage, taste)
• Help communicate TGTHR’s positioning through stories, hooks, and visual language

• Strong social media leadership & strategy
• Advanced video editing skills (short‑form focus)
• Excellent storytelling instincts
• Keen social listening & directional foresight
• High attention to brand voice and creative standards
• Comfortable both strategy and execution, especially for e‑commerce brands

• Experience in fashion, apparel, or DTC
• Experience with drops, pre‑orders, or limited launches
• Familiarity with subscriptions and bundles
• Strong opinions backed by logic and data

• Own TGTHR’s social calendar consistently
• Increase engagement and quality of branded content
• Surface actionable trend insights weekly
• Deliver content that reflects both brand and founder vision with clarity, craft, and consistency

Please submit your application via the following Google Form:

• Mid‑Senior level

• Full‑time

• Marketing, Public Relations, and Writing/Editing
• Retail Apparel and Fashion (Industry)

Referrals increase your chances of interviewing at TGTHR by 2x.