Social Media Content Creator

ABOUT THE ROLE

As a Contract Content Creator at 321, you will serve as an on-demand visual storyteller, capturing and creating authentic social media content for our diverse portfolio of client accounts. You ll work remotely with flexibility to travel to client locations throughout the Los Angeles and Southern California regions for on-site content capture sessions. Your role combines hands-on production skills with platform expertise—shooting compelling photos and videos, then editing and optimizing content for social media platforms using accessible, AI-enhanced tools.

This role sits at the intersection of content production, brand storytelling, technical execution, and AI-powered creation workflows. You ll bring expertise in mobile and professional content capture alongside proven ability to quickly understand brand voices and translate business objectives into scroll-stopping visual content. Your production efficiency combined with platform-specific editing skills will enable you to deliver high-volume, high-quality content that drives engagement across multiple client accounts.

As part of an AI-first organization, you ll leverage intelligent tools to accelerate editing, enhance creative output, and scale content production while maintaining authentic, brand-aligned storytelling.

• Travel to client locations throughout Los Angeles and Southern California for scheduled content capture sessions (typically 2-4 hour shoots).
• Capture high-quality photo and video content using professional and mobile equipment based on project requirements and creative briefs.
• Direct on-camera talent including business owners, employees, customers, and team members to create authentic, engaging content.
• Scout and utilize diverse locations, lighting conditions, and environments to create visually dynamic content that tells compelling stories.
• Capture B-roll footage, process documentation, before/after transformations, team culture moments, and customer testimonials.
• Work efficiently to maximize content output during limited on-site windows, capturing multiple content concepts per session.
• Adapt shooting approach based on industry context—from roofing job sites and medical facilities to real estate properties and legal offices.
• Ensure all captured content meets technical specifications for social media platforms including resolution, aspect ratios, and lighting quality.

• Edit captured content into platform-optimized social media posts using tools like Cap Cut, Canva, and other accessible editing applications.
• Create content in multiple formats and aspect ratios (9:16 for Stories/Reels, 1:1 for feed posts, 16:9 for You Tube) from single capture sessions.
• Leverage AI-powered editing tools for automated captioning, scene detection, color correction, and audio enhancement to accelerate production.
• Add text overlays, graphics, transitions, music, and effects that align with platform trends and client brand guidelines.
• Edit content to optimal lengths for each platform (15-30 seconds for Reels/Tik Tok, 60-90 seconds for longer-form content).
• Ensure brand consistency across all edited content including color grading, typography, logo placement, and visual style.
• Use AI tools for creative enhancement including background removal, object replacement, visual effects, and content optimization.
• Organize and deliver edited content with clear file naming conventions and platform-specific specifications.

• Stay current on social media platform trends, audio trends, editing styles, and content formats across Instagram, Tik Tok, Facebook, Linked In, and You Tube.
• Adapt editing approach based on platform best practices—from fast-paced Tik Tok content to polished Linked In business videos.
• Incorporate trending audio, effects, and formats while maintaining brand authenticity and professional standards.
• Optimize content for maximum organic reach including strategic use of hooks, captions, hashtags, and engagement drivers.
• Utilize AI-powered trend analysis tools to identify viral formats and incorporate them into client content strategies.
• Create native platform…