Plus más media, Amplifier Contractor, Content Creator; Freelance Remote

Overview

Opportunity:
Amplifier Contractor, Content Creator (Freelance) - Remote

Organization: plus más media

Reports to:

Director for Growth and Advertising

Location:

This is a remote, freelance opportunity for an individual based anywhere in the US.

plus más media is an award-winning nonprofit digital media venture and one of the fastest-growing in the country, reaching over 6 million Latinos across the U.S. on platforms such as Instagram, Tik Tok, Facebook Messenger, and You Tube. Through its diverse portfolio, plus más media connects with its audience by delivering trusted news about policies and resources for immigrants via Noticias para Inmigrantes, providing accessible tools for learning English through Revolution English, fostering a supportive community for Latina moms with Somos Madres Latinas, delivering breaking news and timely updates with +más Daily, and offering entertainment content that highlights cultural and trending topics through Latino Takes.

plus más media uses lean startup methodologies and other audience-centered strategies to scale our digital media relationships, civic engagement, advocacy impact and revenue. Here’s some more information on those strategies:

• Functional Organizing:
  Our model is based on the idea that membership organizations can experience explosive, financially sustainable growth when they provide a robust set of benefits and services that have an outstanding value to the people they seek to organize (“functional organizing”). Learn more about our model for scalable citizen organizing in the article, The Secret of Scale from the Stanford Social Innovation Review.

• Lean startup methodologies:
  Our approach is centered on identifying challenges and unmet needs in people’s lives. We use lean startup methodologies to rigorously test ideas for services and benefits that could help address those pain points and provide real value in people’s everyday lives. Read more about our approach to experimentation in The Promise of Lean Experimentation from the Stanford Social Innovation Review.

We are passionate about leveraging digital media to inform and entertain our communities by placing the power of digital content directly into their hands. Our growing team brings a diverse blend of expertise across media, technology, social impact, marketing, immigrant services, advocacy, education, and civic engagement.

plus más media is looking for a highly organized and creative creator to support the development and testing of new social media amplifier accounts that connect with Gen Z and Millennial Latinos in the U.S.

This project is perfect for someone with experience in content creation, video editing, and social media who is excited to be part of a growing team shaping the future of Latino digital media. The ideal candidate is both a creative thinker and a reliable doer—someone who thrives in a fast-paced environment and can help bring concepts to life from planning through execution.

You’ll be researching content, creating content, editing, and uploading to social media, ensuring amplifier accounts are ready to be tested and evaluated for long-term success.

Here’s what you could expect to do as Amplifier Contractor, Content Creator (key responsibilities):

Content Strategy & Cultural Awareness

• Actively follows and engages with Latino pop culture, internet memes, Tik Tok trends, and political discourse. Has a wide range of interest in cultural topics, e.g. music, movies, gaming, sports, beauty, food, inspirational quotes, and/or quirky facts.

• Very informed on political issues in the United States. As we would like to create political accounts through different formats and for different audiences.

• Understands narrative POVs how to use tone, humor, and visual storytelling to make a political or cultural point in all video posts.

• Comfortable creating amplifier voices that sound organic, not corporate or advocacy-heavy.

• Obsessed with testing new formats (carousel, short clips, skits, reaction cuts, subtitled news bites, etc.).

• Comfortable analyzing watch time, retention, and engagement and changing strategy weekly.

• Create 6–8 videos a day and…