Digital Content and Social Media Specialist

Digital Content and Social Media Specialist

Job Title Digital Content and Social Media Specialist

Location

Campus

Commitment to On-Campus Experience

Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus.

Remote work arrangements are limited in accordance with University policy.

Pay Range

Pay Range $64,400 - $71,000

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Staff Level S4

FLSA Status

FLSA Status Exempt

Hours

Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type

Job Type Full-time

Unionized Position Code Not Applicable

Job Description

The Digital Content & Social Media Specialist for the Martin J. Whitman School of Management plays a key role in elevating the school’s visibility and engagement across digital platforms. This position supports Whitman’s strategic marketing goals by developing compelling content for social media, the web, on-campus signage and email; producing photography and video assets; and helping execute an integrated, creative digital strategy that aligns with Syracuse University brand standards.

Working closely with the Executive Director of Marketing & Communications, this role contributes to day-to-day management of Whitman’s social channels, assists in content planning, and helps bring fresh creative ideas to life. The specialist collaborates with faculty, staff, students, alumni and campus partners to capture stories that showcase Whitman’s academic strengths, community impact and student experience.

The ideal candidate is highly creative, detail-oriented and proactive, with strong digital instincts and a passion for storytelling.

Education and Experience

• Bachelor’s degree in communications, marketing, public relations, journalism, digital media, or related field.
• Experience managing social media platforms in a professional, internship or campus-based setting.
• Photography and videography experience, including familiarity with editing tools (Adobe Creative Cloud, Canva, Cap Cut, etc.).

Skills and Knowledge

• Ability to work both independently and collaboratively in a fast-paced environment.
• Strong writing, editing and proofreading skills.
• Strong organizational skills and attention to detail.
• Experience with content management systems (CMS), email marketing platforms and social scheduling tools.
• Basic graphic design skills and familiarity with brand guidelines.
• Experience drafting digital content for higher education or mission-driven organizations.
• Strong understanding of digital trends, social media best practices and emerging platforms.
• Demonstrated ability to build and maintain strong relationships with diverse stakeholders.
• Commitment to the mission and values of the Whitman School.

Responsibilities

Social Media Management

• Execute day-to-day social media operations, including scheduling, posting, monitoring engagement and responding to inquiries on Whitman’s primary channels.
• Support the development of monthly content calendars and social strategy in partnership with the Executive Director.

Content Creation & Copywriting

• Develop high-quality written, visual and multimedia content for Whitman’s digital platforms, including social media, email campaigns, newsletters and content for the Whitman website.
• Draft engaging copy and adapt messages for varied audiences and channels.

Creative Ideation & Campaign Support

• Contribute to creative development sessions to generate new social concepts,…