Senior Manager, Copywriter - Brand Voice - Global

Senior Manager, Copywriter – Brand Voice – Global

Join to apply for the Senior Manager, Copywriter - Brand Voice - Global role at DECIEM | THE ABNORMAL BEAUTY COMPANY
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Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co‑Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co‑Founder and CEO, Nicola Kilner.

We’re looking for a Senior Manager, Copywriter – Brand Voice – Global who will lead and execute the creation of campaign copy for brand marketing campaigns, working across OOH, PR, Email, Social, Video and Digital. This is a hybrid role, based 3 days a week out of our Toronto office. Please share a link to your portfolio/work examples.

• Collaborate with the Creative and Brand teams to lead conceptual development for campaigns; craft lead copy in partnership with art direction and visual merchandising to deliver a holistic customer experience
• Act as a custodian of The Ordinary’s Tone of Voice, ensuring it is upheld in everything we create and providing training and feedback to other teams/external agencies/freelancers on the tone
• Responsible for creative copy of an exceptionally high standard for all channels
• Own The Ordinary’s detailed Style Guide, treating this as a living document and updating regularly
• Responsible for developing tools for copywriters in partnership with channels, such as templates and style guides
• Present copy, strategic directions and creative ideas to senior stakeholders and leadership
• Build strong working relationships with our colleagues in the Brand team, to ensure an aligned vision for creative copy and campaigns
• Stay up-to-date with beauty, lifestyle and pop culture trends and consider how we might tap into these to connect with our audience in an authentic, engaging way
• Bring a social-first mindset to copy; work closely with the Social team to understand what makes our messaging perform on each channel
• Distill the complexities of the brands’ chemistry and scientific approach into accessible, consumer-facing language
• Use data and insights to inform copy creation; ensure copy leverages these insights and has maximum impact

• 7+ years of equivalent work experience in leading copywriting/creative teams, conceptual copywriting and working for large, global consumer brands
• 3+ years of management and mentorship experience, with the ability to inspire, motivate and lead copywriters and creatives
• Previous experience writing copy for social media, marketing materials, internal communications, and customer facing content is essential
• Demonstrable experience developing copy and concepts for global consumer brands, with a portfolio showcasing broad campaign work across multiple brands and channels
• Ability to work in a fast pace environment, juggling multiple priorities at once

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• A dog‑friendly office (and lots of cute dogs to play with).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a Linked In Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

• 😊 Do the right thing
• 💡 Create impact
• 🌱 Respect small things
• ❤️ Care too much
• 🚀 Be the future

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth. Our…