Web Content Strategist Figma in San Francisco, CA NY

Title:

Web Content Strategist

Location:

San Francisco, CA
• New York, NY
• United States

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.

If you're excited to shape the future of design and collaboration, join us!

We’re looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience to join the Figma Brand Studio. In this role, you’ll help build out the information architecture, user journeys, and the overall content strategy for  and other web properties. You’ll partner closely with our writers, designers, and developers to translate ideas into captivating web experiences that further our brand and deliver on business goals.

This role is ideal for a web content strategist who loves the intersection of design, content, and web and who wants to shape how Figma shows up in the world—with clarity and craft.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

• Develop content strategies across our web properties (, , and other microsites) that deliver an exceptional web experience while supporting our business goals
• Deeply understand Figma’s business and brand while equally understanding customer needs for exploration, learning, engagement, and community—bringing that context and expertise to web projects
• Create user journeys that inform and influence product launch plans and tactics
• Work across the business to define the vision and strategic objectives for the website, leveraging insights, stakeholder interviews, customer needs, and data insights
• Understand and share accountability with the Web Experience team for ’s performance and business impact
• Advocate for a website experience that is intuitive, efficient, and easy to navigate
• Motivate and inspire cross-functional teams to think outside of traditional B2B web optimization frameworks—creating and experimenting with novel approaches across web

• A portfolio that showcases strong web content strategy across complex websites
• Experience collaborating with writers, SEOs, marketers, developers, and designers
• A strong sense of web best practices as well as web trends
• Ability to think strategically and translate ideas into strong, compelling user journeys
• Comfortable leading creative projects or working autonomously when needed
• Experience crafting web strategies for multiple audiences

While it's not required, it's an added plus if you also have:

Interest in researching and experimenting with new web technologies

Familiarity with CMSs such as Sanity, Contentful, or similar

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range.

Please discuss your specific work location with your recruiter for more…