Graphic Designer

Ordway is seeking a graphic designer to support our fast-growing marketing team. The designer will collaborate with our demand generation, corporate marketing, and product marketing teams to produce high-quality, on-brand visual assets for social media, digital ad campaigns, and blog/website content. This role is ideal for someone creative, detail-oriented, and eager to learn the fundamentals of SaaS marketing design.

The graphic designer will support the Ordway global team, which is based in both India and the US/Canada. Design projects will support the company’s effort to build Ordway’s brand and growth strategies in the subscription billing software and revenue recognition software markets. The role offers flexible work hours. You can perform creative work at your own schedule, but must be available for Zoom calls 1-2 days per week in the evening.

The Graphic Designer will be responsible for activities such as:

• Email Marketing – Manage email templates in Hub Spot for customer/partner newsletters, product release announcements, and event/webinar invitations. Create the associated header banner/hero images, product screenshots, illustrations, and CTA button graphics.
• Social Media (Organic and Paid) – Create graphics for Linked In single-image and multi-image carousel posts, including infographics, product screenshots/mockups, customer testimonial cards, event/webinar tiles, and award/badge images.
• Google Ad Campaigns – Create static image and animated/interactive HTML5 ads in a variety of formats (skyscraper, leader board, half-page, square, medium/large rectangle) to support responsive display, dynamic remarketing, and smart display campaigns on Google Display Network.
• Website Landing Pages – Design graphics and create the layout for landing pages on the corporate website. Conversion rate optimization to support digital advertising campaigns, event/webinar registrations, and sales appointment bookings.

Please note that this role does not have responsibility for the Ordway website or corporate brand identity.

Success in the role will require the ability to

• Understand the needs/requirements of business sponsors in the marketing organization.
• Maintain consistent brand identity and visual tone.
• Follow platform-specific best practices for sizes, ratios, and design requirements.
• A/B test visuals to identify which designs lead to the highest conversion rates.
• Optimize imagery for web performance, accessibility, and technical SEO.
• Ability to visualize complex topics such as usage-based pricing and annual recurring revenue.

• Business English – Work with a global team mainly based in Hyderabad and Delhi, as well as the US and Canada.
• Education – Candidates must have a university degree in graphic design or a related field.
• Experience – 1-2 years of professional design experience at a marketing agency or technology company.
• B2B Audience – Must have experience designing creative assets targeting business buyers (versus consumers or government).
• Technology – Expertise in Figma or the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Marketing – Familiarity with marketing campaigns such as email campaigns, webinars, and social media marketing.