Director, Product Marketing; Remote

About WCG

WCG’s clinical solutions are built on a foundation of best‑in‑class clinical services companies. We deliver transformational solutions that stimulate growth, foster compliance, and maximize efficiency for those performing clinical trials. WCG is proud to serve individuals on the front lines of science and medicine, and the organizations striving to develop new products and therapies to improve the quality of human health. It is our role to empower them to accelerate advancement, while ensuring the risks of progress never outweigh the value of human life.

At WCG, our employees are our most valuable asset and as with all our assets, we invest in them with an eye toward future success. We provide each eligible employee with a comprehensive set of benefits designed to protect their personal and financial health and to help them make the most of their future.

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
• Employee Assistance Programs and additional work/life resources
• Referral Bonuses and Tuition Reimbursement
• Flexible PTO
• Volunteer Time Off to benefit the community
• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement

The expected base salary range for this position is $106,830 to $166,000. This salary range may vary based on the candidate's qualifications, experience, skills, education, and geographic location.

The Director of Product Marketing is accountable for the market success of one or more WCG product lines. This leader owns product positioning, messaging, and go‑to‑market strategy, ensuring offerings are clearly differentiated, commercially effective, and aligned to buyer needs across the clinical trial ecosystem. Operating as a strategic partner to Product Management and Sales, this role brings a growth‑first mindset—continuously identifying opportunities to accelerate adoption, remove friction, and improve revenue performance.

The Director leads PMMs and serves as a key lieutenant to the VP of Product Marketing.

• WCG’s offerings are perceived as clear, differentiated, and aligned to customer problems.
• Sales has dramatically stronger clarity and confidence in how to position and win with WCG solutions.
• GTM motions accelerate bookings, reduce confusion in the field, and materially impact revenue growth.
• Product, Sales and Marketing collaborate seamlessly, with Product Marketing acting as the connective tissue.

• Actively identify growth opportunities and blockers within assigned product lines by working cross‑functionally with Product, Sales, Marketing, and Operations to resolve positioning, packaging, competitive, or adoption issues that impact bookings and revenue.
• Own market definition, segmentation, buyer personas, and problem statements using the Pragmatic Marketing framework.
• Define and maintain differentiated positioning, messaging, and value propositions for assigned product lines.
• Translate market and customer insights into actionable guidance for Product Management, influencing roadmap and prioritization.

• Collaborate with Sales Enablement to lead GTM strategy and execution for launches, major enhancements, and portfolio initiatives.
• Ensure consistent, high‑impact product narratives across marketing campaigns, sales motions, and customer‑facing materials.
• Partner with Sales leadership to ensure clarity, confidence, and adoption of messaging in the field.

• Continuously identify and act on opportunities to grow revenue by working cross‑functionally to remove barriers related to messaging, packaging, competitive positioning, pricing, or sales execution.
• Analyze win/loss data, funnel performance, and competitive dynamics to recommend and drive corrective actions.
• Serve as a commercial problem‑solver, mobilizing stakeholders to address issues that impact bookings and expansion.

• Lead and develop product‑line‑aligned PMMs, setting clear priorities and high standards for output and impact.
• Act as the…