Lead Generation Leader - Remote - EST​/CST

Join Amplity, the full-service go-to partner of biopharma companies that delivers flexible + specialized medical + commercial services. No matter where a drug is in its lifecycle, we scale with ease to maximize resources + improve impact for all our clients. Through strategic partnerships + deep therapeutic expertise, Amplity transforms how breakthrough treatments reach the people who need them.

Amplity is seeking a dynamic and results‑driven Lead Generation Leader to spearhead the transformation of our lead generation strategy. This leader will drive impact by enhancing Amplity’s overall lead generation capabilities while focusing on achieving annual revenue and technology integration objectives. This role combines hands‑on omnichannel B2B life sciences commercial and medical lead generation expertise with a range of key people, process, and technology related leadership responsibilities to enable sales and growth objectives.

Collaboration with key stakeholders across the organization will be essential, including sales, marketing, and business leaders.

• Develop and coach a high performing Lead Gen team, providing guidance on outreach strategies, campaign execution, and performance metrics.
• Inspire the team to adopt new methodologies and tools, fostering a culture of continuous improvement and innovation.
• Monitor team performance and provide actionable feedback to enhance individual and collective results.
• Facilitate cross‑functional collaboration among Marketing, Sales Ops, Business Development, and Lead Gen teams to ensure alignment with organizational objectives.

• Actively participate in lead generation activities, including outbound prospecting.
• Integrate the Salesforce Sales Engagement Module for omnichannel campaigns (email, calling, SMS, and Linked In messaging).
• Drive the creation and execution of impactful omnichannel campaigns tailored to Ideal Customer Profiles (ICPs) and target audiences.
• Ensure follow‑up on inbound leads generated by campaigns, qualifying opportunities, and preparing detailed briefing documents for Business Development handoff.
• Develop and refine outreach scripts, email templates, and campaign messaging to maximize engagement and conversion rates.

• Leverage real‑time analytics and Salesforce dashboards to track campaign performance, contact quality, conversion rates, and overall impact.
• Provide regular reporting and insights to key stakeholders, recommending adjustments to optimize outreach strategies.
• Ensure transparent communication of KPIs and performance metrics across the organization.

• Leadership:
  Strong leadership skills with the ability to inspire and guide team members toward achieving organizational goals.
• Strategic Thinking:
  Ability to develop and execute lead generation strategies that align with business objectives and drive measurable results.
• Omnichannel Marketing:
  Skilled in integrating email, calling, SMS, and Linked In messaging into cohesive outreach campaigns.
• Communication
  
  Skills:
  
  Exceptional written, verbal, and presentation skills for engaging stakeholders and facilitating team collaboration.
• Change Management:
  Proven ability to lead organizational transitions to new tools, processes, and methodologies, driving adoption and alignment.
• Technology Proficiency:
  Expertise in Salesforce Sales Engagement Module, Zoom Info, Ring Lead, Linked In Sales Navigator, and other lead generation tools.

• Bachelor’s degree from an accredited institution.
• 5+ years of experience in outbound sales, business development, or lead generation in a B2B environment.
• Experience in the pharmaceutical or life sciences industry with progressively increasing responsibilities in Sales, Marketing, Commercial Operations, or Business Development is a plus.
• Experience leading a team with measured results.
• Willingness to work in multiple time zones.
• Proven track record of success in driving lead generation campaigns and implementing new tools or technologies in excess of $3M annually.
• Expertise in Salesforce…