VP Brand & Operations

Our client is looking for a Vice President Brand & Growth Operations to join their team!

This is a full‑time, remote position with quarterly in‑person strategy sessions required.

• Define and execute the company’s multi‑channel growth strategy, aligning product, marketing, and launch initiatives to drive sustainable revenue and brand authority.
• Serve as a strategic thought partner to the founder, translating vision into operational plans and organizational priorities while maintaining high‑leverage oversight rather than unilateral decision‑making.
• Maintain premium brand stewardship by embedding differentiation, positioning, and long‑term vision into all growth, marketing, and launch decisions.
• Integrate cross‑functional teams—including Product, R&D, Creative, Supply Chain, CX, Growth, and Wholesale—to ensure alignment, eliminate silos, and accelerate execution across initiatives.
• Translate consumer insights, market intelligence, and competitive analysis into actionable strategies for channels, pricing, bundling, and innovation opportunities.
• Establish and oversee structured marketing and launch frameworks, ensuring campaigns, product introductions, and expansions protect brand equity and deliver measurable results.
• Implement performance oversight systems, KPI dashboards, and test‑and‑learn methodologies to monitor growth, inform strategic decisions, and optimize margin and revenue outcomes.

• 12–15+ years of experience in brand, growth, or channel leadership roles, preferably within beauty, premium CPG, or high‑consideration DTC brands.
• Demonstrated ability to architect disciplined growth strategies, build integrated teams, and execute multi‑channel marketing programs.
• Proven experience operating in founder‑led organizations with high‑stakes decision‑making, financial acumen, and operational fluency.
• Strong cross‑functional leadership, able to unify teams, remove obstacles, and maintain collaborative alignment across diverse business functions.
• Track record managing multi‑million‑dollar revenue brands ($10M–$50M preferred) and driving measurable business impact.

The pay for this W‑2 position ranges from $190,000–$220,000 base per year plus performance incentives and equity.

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.