CRM & Lead Generation Executive; Hybrid

CRM & Lead Generation Executive (Hybrid – Kelso)

We’re looking for a CRM & Lead Generation Executive to take ownership of our Hub Spot CRM, drive targeted campaigns and support pipeline growth across the business.

Location: Pinnaclehill, Kelso (Hybrid home working)
Reports to: Chief Commercial Officer

This is a hands‑on, commercially focused position responsible for planning, building and executing below‑the‑line activity to support:

• Lead generation
• Customer engagement
• Sales pipeline growth

You’ll own the day‑to‑day administration of Hub Spot CRM, build targeted email and telemarketing campaigns and support our Business Development team with structured follow‑ups and accurate reporting.

This position requires a proactive approach, strong problem‑solving abilities and excellent communication skills.

• Competitive salary
• Group Personal Pension
• Private Health Insurance after 3 years of service
• Bike to work scheme
• Electric car scheme

CRM (Hub Spot) Management

• Maintain accurate, up‑to‑date customer and prospect records
• Manage lists, segments, lifecycle stages and naming conventions
• Identify data gaps and improve CRM data quality
• Ensure compliance and best practice processes

Data Segmentation & List Management

• Build targeted campaign segments by industry, geography, buying stage and engagement
• Manage suppression lists and GDPR compliance
• Align lists with commercial priorities and territories

Email Campaigns

• Build and deploy campaigns (promotions, product updates, reactivation, events, nurture journeys)
• Collaborate on campaign copy and messaging
• Monitor open rates, click rates and conversions
• Recommend optimisations based on performance data

Telemarketing Campaigns

• Plan and execute outbound calling campaigns
• Maintain scripts and structured follow‑ups
• Log all activity and outcomes in Hub Spot
• Support lead qualification and opportunity progression

BDM & Pipeline Support

• Coordinate follow‑ups, call‑backs and appointments
• Maintain pipeline hygiene in Hub Spot
• Produce activity summaries and basic dashboards
  
  Support reporting and continuous improvement

Essential
:

• Experience using a CRM system (Hub Spot preferred)
• Strong data segmentation and list management skills
• Experience building or supporting email campaigns
• Confident communicator (phone and email)
• Highly organised with strong attention to detail
• Understanding of GDPR and consent management
• Experience supporting B2B lead generation and pipeline processes

Desirable
:

Experience with Hub Spot Marketing Hub (workflows, forms, reporting)

• Proactive and solutions‑focused
• Commercially aware
• Analytical and improvement‑driven
• Collaborative with Sales and Marketing teams
• Reliable with strong follow‑through

You’ll play a pivotal role in strengthening our sales pipeline and customer engagement strategy. This is a great opportunity for someone who wants ownership of CRM performance and direct impact on commercial growth.

Scotmas Group is headquartered in Kelso in the Scottish Borders. We are a world leader in hygiene protection and water treatment, developing and manufacturing products that protect against insect and water‑borne diseases around the world. We are a B‑Corporation certified company committed to high‑quality jobs, apprenticeships and community impact.

If you are interested in the position and would like to know more or apply to be part of this forward‑thinking organisation, please send a copy of your updated CV and a cover letter highlighting your skills and experience to