Vice President, Business Development

About Medium Giant × Hearst

At Medium Giant
, we live by a simple mantra
- BE GIANT
. We exist to make people feel larger than they did before: larger in confidence, clarity, and consequence. We believe the most precious gift is making people (ours, our client’s, and their customers) feel like they matter.

Medium Giant is Hearst’s integrated creative marketing agency—a fusion of storytelling, strategy, and scale. We combine the reach and rigor of Hearst’s audience intelligence and media ecosystem with the resonance of Medium Giant’s modern, agile approach to brand storytelling. Together, we deliver storytelling at scale—connecting brands to audiences through data‑driven, insight‑led creative that performs.

Vice President, Business Development

The most important role of Business Development is to drive new business growth and strategic partnerships for the agency. This position leads efforts to identify, pursue, and win new business opportunities while nurturing organic growth from existing clients. The VP advocates the agency’s capabilities in the marketplace, builds relationships with prospective clients, and positions Medium Giant as a strategic partner.

• Lead the Business Development team to identify, qualify, and pursue new business opportunities aligned with agency capabilities and strategic objectives.
• Develop compelling RFP responses and pitch presentations that showcase agency capabilities, case studies, and strategic insights.
• Collaborate with creative, strategy, and account teams to craft winning proposals.
• Manage and track the new business pipeline, including prospect database, opportunity stages, win/loss analysis, and revenue forecasts.
• Negotiate contracts and fees with marketing directors and client procurement personnel.
• Build and maintain strategic partnerships and industry relationships to expand the agency’s network and create referral opportunities.
• Report new business pipeline metrics, win rates, and revenue projections to agency leadership.
• Work closely with the Operations team to evaluate and optimize work processes.
• Maintain awareness of relevant market trends affecting agency accounts and developments in the broader advertising and communications industry.

• Report to the President of the Agency and participate on the Agency Leadership Team.
• Collaborate internally with the Agency Leadership team, Client Leadership, Creative, Integrated Strategy & Media, Hearst Marketing Services, Human Resources, and Finance.
• Engage externally with client marketing teams, including Marketing Directors, client procurement personnel, other agency partners, and new business opportunity contacts.

• A story‑teller who can articulate a compelling narrative.
• A leader who can inspire the agency, clients, and external partners.
• Commercially and creatively astute.
• Effective and fair negotiator.
• Decisive leader who builds support for decisions.
• Accountable and responsible, delegating effectively to balance workload.
• Prepared to share credit and shoulder difficulties.
• Committed to professional development of others, providing praise, feedback, and constructive criticism.
• Good at evaluating creative work from the client’s perspective and giving feedback.
• Knowledgeable and passionate about the agency business and advertising’s role in its success.

• Bachelor’s degree in advertising or related field.
• Minimum 15 years of advertising/marketing experience with at least eight years in business development.
• Experience in a hybrid/remote work environment with a preference for on‑site presence opportunities.