Senior Product Marketing Manager, Roadmap Narrative & Release Strategy

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity.

Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As the Senior Product Marketing Manager for Roadmap Narrative & Release Strategy, you will be the lead architect for Docusign’s future-facing product story. This role is about "seeing the forest through the trees"—taking a broad product portfolio and synthesizing it into a cohesive, compelling vision that resonates with customers and internal stakeholders alike. You will lead the strategy for how we communicate innovation, moving beyond technical updates to drive value-driven narratives across the company.

This position is an individual contributor role reporting to the Director of Roadmap & Innovation Marketing.

• Partner with Product to transform the technical roadmap into a forward-looking "Innovation Story" that excites the market about where Docusign is headed

• Drive the strategic framework for evaluating and tiering new features to ensure our most impactful roadmap items get the most visibility

• Build a high-level content plan that turns monthly roadmap updates into a consistent, narrative-driven cadence of innovation

• See the "forest through the trees" by identifying how roadmap items across different teams can be combined into unified, high-impact market moments

• Act as the strategic bridge between Product and Marketing, creating the business cases and proposals for how we introduce roadmap innovations

• Refine internal launch processes to reduce communication "noise," ensuring our customers stay focused on the most value-added releases

• Distill deep-stack technical milestones into clear, executive-ready value propositions for internal and external stakeholders

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 8+ years in B2B SaaS or enterprise tech product marketing (Senior level) and experience with complex sales cycles

• Experience crafting compelling high-level product narratives and simplifies complex concepts into customer-centric stories

• Demonstrated success in leading high-stakes, cross-functional programs and complex GTM initiatives from inception to execution

• Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred

• MBA or relevant Master’s degree

• Ability to synthesize signals from across a broad business to form recommendations that inform company-level product strategy

• Exceptional ability to build rapport and drive consensus with C-suite and VP-level leadership without direct authority

• Thrives in a rapidly evolving environment and can navigate the ambiguity of long-term roadmap planning with a proactive, "market-in" mindset

• Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines

• Ability to work independently, take initiative, and execute with minimal supervision.

• Outstanding verbal, written, and presentation skills

• Ability to translate complex technical concepts into compelling value propositions

• Ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams