Marketing Specialist

Panasonic Belgium, a branch of Panasonic Marketing Europe GmbH | 16/03/2026

Are you looking for a new opportunity that offers meaningful work with true purpose? We would love to welcome you to our multinational team! Your growth is our growth. We invest in your future by enhancing your skills and abilities through training opportunities and interesting challenges.

At Panasonic, we believe in the power of collaboration – only together can we continue to expand our innovative edge and exceed our customers’ expectations. We are a powerful brand with a rich company culture, based on our 7 principles. It’s not just about what we do, but how we do it. To fulfill our social responsibilities, we will continue to do what we have done for over 100 years – to enrich people’s lives at home and at work, and move society forward.

• Explore and analyse the local market across all product categories and turn insights into actionable recommendations.
• Plan, execute, and monitor regional marketing activities in close cooperation with your Marketing Manager.
• Contribute to the annual Marketing Area Business Plan, including pricing proposals and budget planning.
• Drive product growth by supporting future product roadmaps and coordinating smooth product launches with key customers, sales, technical, and management teams.
• Monitor and manage the marketing budget to ensure alignment with overall business goals.
• Develop activities that help customers achieve their business plans, from concept to implementation.
• Create clear activity updates and KPI-driven reports to support decision-making.

• Ensure cost-efficient decision‑making in all purchasing and contracting activities.
• Provide strong leadership within the team, including performance management and objective setting.
• Support succession planning and training initiatives each year.
• Drive efficiency and productivity improvements, including process optimization and automation.
• Comply with all Panasonic policies, standards, and corporate programs (ISM, CSR, Anti‑Bribery & Corruption, Competition Law).
• Contribute to benchmarking, administrative tasks, and ad‑hoc projects.
• Attend required trainings and participate in business trips where relevant.
• Always act with health & safety in mind and report any concerns promptly.

• A relevant university degree, ideally focused on marketing.
• 4–5 years of experience in a similar marketing role.
• Strong command of English, both written and spoken.

• A customer‑first mindset with a strong understanding of the customer impact behind every decision.
• A strong awareness of market trends and evolving industry dynamics.
• Solid knowledge of Excel and MS Office (SAP is a plus).
• Excellent communication skills and the ability to build strong relationships.
• Organized, detail‑oriented, and able to thrive in a dynamic and complex environment.
• Proactive, flexible, and comfortable managing multiple projects simultaneously.

At Panasonic, you’re not just joining a company—you’re building a long‑term career in a truly international, innovative, and supportive environment.

• A challenging, forward‑looking role with visible impact
• A strategic and varied set of responsibilities
• Personal development opportunities through training and career‑growth programs
• Comprehensive onboarding and continuous support from colleagues and our training center
• An attractive compensation package, including:
  • laptop and mobile phone
  • social and health benefits
  • 32 vacation days
  • flexible working arrangements, including home office possibilities
  • employee discounts on Panasonic products
• A company culture that values a healthy work–life balance

Panasonic is one of the largest and leading electronic product manufacturers in the world. The depth and variety of our research capabilities, manufacturing expertise, high quality and sophisticated products have remained strong since 1918. Our mission is to create the Panasonic business of "tomorrow." By integrating business, technology, and creativity, we…