Business Development Manager - Apprenticeships

Business Development Manager - Apprenticeships

• Remote Job

This is a remote position.

LT Selection is proud to be recruiting exclusively on behalf of our client. We believe that everyone we connect with an employer positively impacts the further education, skills, and employment sector.

Job Title:

Business Development Manager – Apprenticeships & Skills (Employer Engagement)

Location:

Hybrid (home-based with 1 day per week in Coventry – Wednesdays)

Contract:

Full-time, permanent

Reports to:

Head of Business Development / Commercial Director

Our client is an established training provider delivering apprenticeships and funded skills programmes, with a strong reputation for learner outcomes, employer partnerships, and professional, modern marketing collateral that supports the sales process. They are now building a high-performing employer engagement team and are open to recruiting strong sales professionals from outside the apprenticeship sector (recruitment, education recruitment, professional services sales, L&D/HR solutions, marketing solutions, etc.).

This is a pure employer engagement / business development position focused on generating apprenticeship starts by engaging employers, identifying skills needs, and converting opportunities into agreed learner enrolments. You will operate as a “hunter” (new business) with clear targets and structured support, while working closely with internal teams who manage the enrolment and compliance process.

This role suits someone who can win commitment quickly, follow up relentlessly, and build a strong pipeline through purposeful outreach and high-quality conversations.

• Identify, engage, and win new employer partners across targeted sectors (including professional services and business functions)
• Secure employer commitment and convert conversations into apprenticeship enrolments
• Build and manage a consistent pipeline of qualified opportunities, using a structured approach to outreach and follow-up
• Conduct effective discovery conversations to understand workforce needs and identify the best-fit apprenticeship solutions
• Attend events and employer forums where appropriate to generate leads and build visibility

• Re-engage existing and lapsed employers to maximise starts and widen programme uptake
• Expand relationships beyond “one learner” by uncovering broader workforce opportunities
• Maintain professional, responsive communication and ensure employers feel well-supported and valued

• Maintain accurate CRM records, segmentation, and notes to support reporting and nurture activity
• Work with the wider team to support cleaner data, consistent processes, and proactive pipeline management
• Provide regular updates on activity, pipeline, conversion rates and starts

• Work closely with marketing, enrolment and delivery teams to ensure a smooth employer journey from enquiry to start
• Contribute to improving team onboarding, scripts, templates, and sales playbooks
• Take part in structured onboarding (academy-style) to learn the apprenticeship sector knowledge required to succeed

• Commission is paid per enrolment, with enhanced rates for new business starts
• Commission is only paid when monthly targets are achieved (e.g., if target is 5 and you deliver 5, commission applies; if you deliver 4, commission does not apply)
• Ongoing expectation, once established, is typically 15 starts per month (ramped up during the initial months)
• Additional bonuses may apply for quarterly and year-to-date target achievement

• Proven experience in a target-driven sales, business development, or employer engagement role
• Strong ability to generate opportunities, handle objections, close, and follow-up consistently
• Confidence engaging senior stakeholders (HR, L&D, Operations, Directors)
• Strong organisation and CRM discipline (accurate notes, segmented pipeline, activity tracking)
• A proactive mindset with resilience, tenacity…