VP, Brand Strategy

At Timely Care , we believe in making health care better and more accessible for students everywhere. Doing that takes the brightest minds and biggest hearts. If that sounds like you, then there’s a place for you here.

Timely Care is a clinically accountable virtual care provider built specifically for education. Trusted by nearly 500 campuses across the U.S., Timely Care combines URAC-accredited clinical standards with a measurement-based approach and a partnership-first model to help institutions champion well-being with clarity, accountability, and real-world impact. Through a seamless, easy-to-access platform, Timely Care offers a comprehensive range of services, including a crisis line, mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, success coaching, basic needs assistance, faculty and staff guidance, peer support, and self-guided wellness tools.

Timely Care drives clinically validated improvements in depression and anxiety, supporting healthier learning environments.

Timely Care is seeking a Vice President of Brand Strategy to define, scale, and operationalize a category-leading brand at the intersection of education and healthcare.

This leader will architect Timely Care’s market narrative across Higher Education and K-12 while building the creative engine that fuels inbound demand, supports outbound campaigns, and ensures brand consistency across complex institutional buyers and end‑user audiences.

The VP of Brand Strategy leads brand, creative, content, PR, social, and marketing project management. This role partners closely with Revenue Marketing (including digital marketing) and Product Marketing. This is a strategic and operational leadership role requiring both market vision and disciplined execution.

Define and evolve Timely Care’s positioning as the clinically accountable virtual care partner built specifically for education.

Architect a cohesive brand system that spans Higher Education and K-12 while maintaining a unified master brand.

Shape differentiated messaging for:

Complex Higher Education buying committees (cabinet-level leaders, counseling centers, student affairs, student success)

K-12 district leadership, including superintendents, program directors, and principals

Translate product innovation — including emerging AI-enabled solutions — into clear, compelling market narratives.

Lead media strategy and proactive storytelling to strengthen reputation and category authority.

Own the demand creation narrative that fuels inbound growth and strengthens market awareness.

Partner with Revenue Marketing on integrated campaigns:
Revenue defines campaign strategy and target accounts;
Brand leads creative concepts, messaging frameworks, and asset development.

Develop breakthrough creative for outbound and ABM campaigns while ensuring brand consistency.

Establish clear brand performance metrics tied to awareness, engagement, and marketing-influenced pipeline.

Lead creative strategy and asset development for institutional buyers across Higher Education and K-12.

Develop student-facing creative and collateral to support institutional adoption and drive utilization within Higher Education.

Develop parent- and family-facing creative to support awareness and trust in K-12 environments.

Ensure messaging resonates appropriately across executive decision-makers and end users without fragmenting the brand.

Lead creative, content, PR, social, and marketing project management functions.

Establish disciplined intake, prioritization, and production workflows to ensure high-quality, on-time execution.

Define clear operating rhythms and collaboration models with Revenue Marketing and Product Marketing.

Oversee agency relationships and brand budget stewardship.

Implement responsible AI use across brand and content workflows to enhance efficiency and creative velocity.

Provide strategic oversight of self-care content production embedded within the Timely Care…