Senior Key Account Manager - Walmart

Job Location:

North York
This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.
About the Role  As the  Sr. Key Account Manager, Walmart , you will take the lead in developing and executing strategic business plans for the Walmart, aligning your initiatives with Ferrero’s annual objectives and trade targets. You will be the driving force behind achieving in-store excellence—ensuring that shelving, distribution, merchandising, and pricing consistently meet performance benchmarks.
In this role, you will stay ahead of market trends and competitor movements, using your insights to adapt strategies that keep Ferrero competitive and agile. You will communicate these strategies across the retail organization, ensuring flawless national execution by collaborating with cross-functional teams to deliver optimal results.
Beyond strategy, you will also play a pivotal leadership role by mentoring and developing a Key Account Analyst. You will guide them in managing and co-leading analytical support for the entire team—empowering them to conduct deep-dive sales analyses, generate impactful reports, and deliver actionable insights that fuel business growth. Together, you will ensure data integrity and relevance, supporting smarter decision-making across the organization.
This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.
Main Responsibilities    Budget & Strategy   Align trade spend with business objectives and topline targets
Propose volume expectations and develop annual business plans
Monitor budget performance and ensure compliance with spending guidelines

Client & Relationship Management   Act as key contact for Category Buyers, building strong trade relationships
Collaborate cross-functionally with Sales, Merchandising, and Marketing teams
Share sales plans and marketplace insights with Sales Leadership
Maintain high-level customer engagement to drive mutual growth

Customer Development   Build and execute customer OGSTs and Triple Win strategies
Identify growth drivers by category and store format
Recommend actions to improve logistics, credit, and overall client management
Address performance gaps with tailored solutions (e.g. pricing, events, profit mix)
Support Joint Business Planning (JBP) and initiate new customer relationships

Inventory & Activity Planning   Forecast costs and manage item-level demand
Monitor promotions, pricing, and sell-through performance
Recommend store-level inventory adjustments to maximize sales and freshness
Maintain weekly inventory reports and optimize field force coverage

Negotiation & Promotion   Prepare and present contracts for assigned clients
Develop sales arguments with Trade Marketing and Category Management
Negotiate and implement promotional plans aligned with brand strategy

Customer Strategy Execution   Communicate channel strategies and promotional plans to customers
Resolve operational issues and ensure business continuity
Design retail coverage strategies and execute Ferrero’s freshness policy

Sales Analysis & Insights   Influence decisions through sales data, market trends, and category insights
Conduct post-program analysis and recommend improvements
Support planogram development and strategic planning initiatives

Team Leadership & Development   Recruit, coach, and develop team members, fostering a high-performance culture
Manage a direct report (Analyst), providing mentorship and strategic guidance
Drive professional development and maintain a succession plan

Who we are looking for   Bachelor’s degree with 4+ years experience working within the CPG/FMCG industry
CPG market, customer base and market dynamics knowledge
Knowledge of Grocery business and distribution network
Experience selling to Walmart
Analytical abilities and data proficiency with original thought to interpret
Excel, database management, macro’s abilities
Strong knowledge of MS Office software
Knowledge and

Experience of Walmart’s Culture and operating guidelines
Walmart retail link systems knowledge and experience via field experience or Home Office
Skill in budget preparation and fiscal management
Skill in planning, organizing, and…