Events Executive

We re Hiring:
Events Executive

An established, market‑leading organisation is recruiting an Events Executive to join a growing marketing team.

This is an excellent opportunity to be part of a business with a genuine family‑feel culture, a supportive working environment, and a flexible hybrid setup, with one day per week working from home.

You’ll play a key role in driving customer acquisition and brand engagement, taking ownership of events and contributing to the end‑to‑end customer journey. This is a varied, hands‑on role suited to someone who enjoys responsibility, creativity, and autonomy.

• Events and customer acquisition
• Planning, organising, and delivering events
• Managing and improving the customer journey
• Working independently and thinking creatively
• Liaising with installers, developers, and other key stakeholders
• Using digital tools to support marketing and acquisition activity

If you’re looking to join a respected, forward‑thinking business where your ideas are valued and your work makes a real impact, this role offers an exciting next step.

The Events & Customer Acquisition Executive will play a key role in driving installer engagement, lead generation, and brand advocacy across domestic heating products and the growing low‑carbon technology market.

The role focuses on planning and delivering high‑impact events and targeted acquisition activities designed to attract, educate, and convert heating installers into long‑term customers.

This is a hands‑on position combining event delivery, field engagement, and data‑driven customer acquisition.

• Plan, coordinate, and deliver a calendar of installer‑focused events, including:
  • Trade shows and exhibitions
  • Installer roadshows and regional events
  • Training centre open days and product launches
  • Merchant and partner‑led events
• Act as a brand ambassador at events, confidently engaging with installers and promoting products, services, and training programmes
• Work closely with internal teams (sales, training, product) to ensure events align with commercial and strategic objectives
• Manage event logistics, including venues, suppliers, materials, budgets, and post‑event follow‑up
• Develop and execute targeted installer acquisition campaigns
• Capture, qualify, and nurture installer leads generated through events and campaigns
• Maintain accurate tracking of leads, engagement, and conversion using CRM systems
• Support installer onboarding and follow‑up activity
• Gather installer feedback and market intelligence, sharing insights with internal teams
• Monitor competitor activity within the installer market
• Continuously improve event formats and acquisition strategies based on performance data and feedback
• Track and report on KPIs including attendance, lead volume, sign‑ups, and conversion rates
• Evaluate ROI for events and acquisition activity and recommend improvements

Essential requirements for a Events Executive

• Strong interpersonal and communication skills with confidence engaging trade audiences
• Highly organised with excellent attention to detail and ability to manage multiple projects
• Commercially aware with a results‑driven mindset
• Willingness to work occasional out‑of‑hours commitments
• Full UK driving licence and willingness to travel nationally
• Experience working with installers, merchants, or trade professionals
• Familiarity with CRM systems and lead management
• Understanding of the UK heating industry’s transition towards low‑carbon technologies

• Proactive, energetic, and self‑motivated
• Approachable and credible with trade professionals
• Adaptable and comfortable in fast‑paced, event‑led environments
• Passionate about customer engagement and long‑term relationship building