Marketing​/Outreach Coord

Overview

Location:

Orem, Utah

Hours:

40 hr/wk

Salary: USD $65,000/Yr.

- $75,000/Yr. DOE

• Business Development Outreach & Alumni Engagement Specialist focus on expanding CFC's referral network and leading alumni engagement initiatives.
• Engage in high-volume clinical outreach, strategic territory planning, and relationship development with professionals and community stakeholders across assigned markets.
• Generate new leads and opportunities through key metrics and market trend analysis to achieve company, department, and individual goals.
• Collaborate with the BD and Admissions Teams to integrate outreach activity, alumni insights, and performance data into B2B and B2C initiatives that increase visibility, deepen community relationships, and support consistent referral flow.
• Develop the eating disorder referral network and the alumni community, overseeing the full alumni engagement lifecycle (communication, data tracking, resource sharing, social media group stewardship, and coordination of alumni events).
• Strengthen long-term connection, enhance patient experience and satisfaction, and support continued recovery through effective alumni engagement.
• Implement philosophy, policies, procedures, systems, and strategic goals set forth by senior leadership and ensure alignment across outreach activities.
• Maximize eating disorder referrals by developing new business, strengthening existing relationships, and re-engaging past or lapsed accounts to grow referral activity in alignment with business development goals.
• Deliver exceptional customer service to referral partners, community stakeholders, and alumni to uphold high satisfaction and strengthen CFC's reputation.
• Develop, sustain, and grow a robust referral network by identifying high-value accounts and strengthening relationships across all segments (eating disorder and mental health programs, EAPs, medical providers, clinicians, RDs, hospitals, schools, agencies, counties, etc.).
• Meet or exceed weekly outreach KPIs by completing a designated number of qualified business development contacts, including new prospects, re-engaged accounts, and active referral partners.
• Provide outstanding alumni support and engagement through communication initiatives, resource sharing, and coordinated alumni events.
• Maintain accurate, detailed documentation of all outreach interactions within the CRM/referral database and ensure all account information is current and complete.
• Conduct regular in-person and virtual visits, phone calls, and written follow-ups to primary accounts, cultivating strong, credible, and consistent relationships.
• Monitor referral activity and admissions generated from referral partners, conducting timely thank-you outreach and ensuring referral source satisfaction and retention.

Education: A Bachelor's Degree in a behavioral health area, marketing, business administration, or related field is preferred; or equivalent combination of education and experience.

Experience: Minimum of two (2) years experience in behavioral health care business development/marketing environment with measurable business development results. Knowledge of eating disorder, psychiatric, and mental health treatment principles preferred. Minimum of one (1) year experience working with treatment center alumni or patients preferred.

Additional Requirements: Center for Change is located at the foot of the beautiful Wasatch Mountains in Orem, Utah. Local residency in or near Utah County is required. This position is based out of a home office. Some travel is required. Must maintain a valid driver's license.