Lead Analyst, Market Development; Remote

Lead Analyst, Market Development (Remote)

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This Lead Analyst, Market Development will be responsible for facilitating the implementation of growth strategies and development plans consistent with overall business objectives of our Instruments Pro Care Services business. The role will increase brand recognition, adoption, and retention of Pro Care agreements through data-driven insights, Customer feedback, regional market activation, and cross-functional collaboration with Sales, Product, and Leadership teams. This role would provide marketing and analytical support needed to scale Pro Care adoption while ensuring revenue continuity and margin protection.

• Lead the development and execution of local marketing plans with the goal of driving Pro Care awareness and adoption within the US market.
• Conduct formal business review presentations.
• Utilize market analytics to determine appropriate locations for awareness and adoption campaigns.
• Execute integrated marketing campaigns and strategies.
• Determine appropriate tactics based on market dynamics and investigate new avenues.
• Assess the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
• Responsible for competitor analysis and surveillance through various channels (may include conference calls, earnings updates, analyst reports and trade shows).
• Explain different product features to different customers as appropriate to their needs.
• Understands what current and potential customers need to drive value in the portfolio.
• Analyze market pricing data to help set price.
• Develop pricing approach /level consistent with the Marketing Strategy and brand positioning.

• Bachelor’s degree.
• 4+ years of work experience.

• Proven experience in market research and analytics to develop strategies to improve business outcomes.
• Medical device experience