Director of Sales Strategy & Analytics; Hybrid​/Remote

EO Products is a company with one mission and two brands: to create healthy personal care products that nurture the people who use them, respect the people who make them, and honor the planet we all share. We work hard to ensure our values come to life in each bottle of EO® and Everyone for Every Body® products.

We have been family owned, operated, and independent since 1995. We call Northern California home and manufacture our essential oil-based products in-house at our certified organic factory and HQ in San Rafael. You can find us at most of your favorite retailers. We’re a certified B Corp that prioritizes people, planet, purpose, and profit — in that order.

We offer a fun casual place to work, great benefits, employee discounts, and free products! We are a diverse team of free-thinking individuals, and our company culture values responsibility, collaboration, integrity and passion.

We look forward to hearing from you!

The Director of Sales Strategy & Analytics plays a critical role in identifying strategic and incremental growth opportunities and driving data-informed decision‑making across key business channels. Reporting directly to the Chief Sales Officer, this role leverages market insights, consumer behavior, and industry trends to strengthen EO and Everyone’s leadership position across categories.

This role requires a strong analytical foundation, deep retail and omnichannel expertise, and the ability to translate complex data into clear, actionable business strategies. The Director will collaborate closely with cross‑functional partners to influence strategy, optimize retail and eCommerce performance, and support long‑term growth initiatives. This position owns category whitespace identification and management of the sales data budget. They will also be the central liaison on behalf of Sales and Brand divisions, for EO’s launch of a business intelligence function.

This leadership role contributes to KPIs including incremental revenue and growth, new product success rate, assortment productivity and retail velocity improvement, and promotional ROI.

This position is eligible for hybrid / remote on‑site status. Regularly scheduled presence on the EO campus will be required, with additional travel occasionally needed. Employee must be able to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead advanced sales and category analytics at the item, account, and channel levels to uncover unmet demand, assortment gaps, whitespace opportunities, and category, shopper, and competitive trends across retail and digital channels.
• Serve as a strategic thought partner to cross‑functional leaders across Product Development, Sales, Creative and Marketing, translating category insights into actionable strategies that support new product ideation, portfolio optimization, and go‑to‑market execution.
• Establish standardized frameworks to consistently evaluate whitespace, assortment gaps, and innovation opportunities across categories and channels.
• Continuously monitor market dynamics and performance trends across retail and eCommerce to refine opportunity assessments and strategic recommendations.
• Regularly quantify the financial impact of identified opportunities - including revenue, brand awareness, and velocity upside, to support investment decisions.

• Lead sales analytics to identify strategies that improve core product velocity through pricing, promotions, retail off‑shelf investments, and media, driving sustainable growth across all channels, retailers, and categories.
• Own end‑to‑end promotional analytics, including pre‑ and post‑event analysis, to ensure achievement of defined KPIs (such as ROI, etc.) while continuously improving overall promotional effectiveness.
• Manage the portfolio of retail media campaigns across multiple platforms including Criteo, RMS/Roundel, and Instacart; includes delegation and oversight of related tasks to Business Support…