Product Marketing Lead

Responsibilities

• Own end-to-end product marketing strategy and execution for new launches and feature releases, coordinating cross-functionally with product, sales, and marketing teams to drive adoption and revenue impact
• Develop and evolve compelling product positioning, messaging, and value propositions that differentiate Anrok in market and resonate with buyer personas across commercial, mid-market, and enterprise segments
• Create high-impact sales enablement materials including pitch decks, battle cards, demo scripts, objection handling guides, and competitive intelligence that measurably improve win rates and deal velocity
• Partner with demand generation and content teams to ensure product messaging is consistently reflected across all marketing channels, campaigns, and customer touchpoints
• Define and track product marketing metrics including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value to demonstrate impact and guide strategy
• Serve as the voice of the market internally, translating competitive intelligence, customer feedback, and market trends into actionable recommendations for product and GTM teams
• Own messaging frameworks and positioning documents that enable the entire organization to communicate Anrok's value consistently and effectively to different audiences and segments
• Collaborate with product management to influence roadmap prioritization based on market insights, competitive analysis, and customer feedback

• 6+ years of product marketing experience in B2B SaaS, with proven track record of driving measurable GTM success and revenue impact in fast-paced, high-growth environments
• Deep expertise in product positioning and messaging frameworks, with demonstrated ability to translate technical capabilities into compelling customer value for B2B audiences, particularly in complex or technical product categories
• Strong sales enablement experience with concrete examples of creating assets that sales teams actively use and that demonstrably improve win rates, deal velocity, or average deal size
• Exceptional project management and cross-functional leadership skills, with ability to drive initiatives from strategy through execution without extensive direction or hand-holding
• Outstanding written and verbal communication skills, with portfolio of messaging frameworks, positioning documents, or customer-facing content that showcase your craft
• Analytical mindset with experience defining success metrics, building dashboards, tracking performance data, and using insights to iterate on strategy and improve outcomes
• Self-starter mentality who thrives in ambiguity, proactively identifies problems before being asked, and can independently prioritize competing demands based on business impact
• Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.
• Daily lunch and snacks for those working out of our San Francisco, NYC, or Salt Lake City office.
• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits, and more.
• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• Annual team offsites and in-person opportunities around our growing Anrok hubs.
• Home office setup stipend to ensure you have the equipment you need to thrive at work.