Product Manager - AI Enablement Team

About Soft Pro

Soft Pro is the nation’s leading provider of real estate closing and title insurance software. A division of Fidelity National Financial (NYSE: FNF), Soft Pro’s technology solutions are trusted by thousands of law firms and title companies across the country and play an essential role in residential and commercial real estate transactions. Our headquarters is in Raleigh, North Carolina.

We believe in taking care of our people and fostering a culture of excellence. Here’s what we offer:

• Comprehensive Benefits:
  Medical, dental, vision, disability, and more
• Financial Wellness: 401(k) with company match and Employee Stock Purchase Plan
• Generous Paid Time Off: vacation, holidays, and parental leave
• Flexibility:
  Some positions are eligible for 100% remote work, plus hybrid options for those living near our Raleigh HQ

Soft Pro has received national recognition for our outstanding customer service and innovative products. We were recently named a 2025 Best Place to Work by the Triangle Business Journal—an honor we’ve earned 13 times since 2012.

At Soft Pro, our success is built on the principles we live every day:

• Deliver AMAZING Customer Service
• Be an AWESOME Teammate
• Adopt a Sense of Urgency
• Innovate to be Efficient
• Produce Quality Work
• Take Initiative
• Go the Extra Mile

If these values resonate with you, we’d love to have you on our team!

Soft Pro is seeking a Product Manager – AI Enablement to join our R&D/Product organization to help deliver on our vision of AI enabled products and services that make a measurable difference in how our customers work, engage with their customers and how they interact with Soft Pro. This position can be based in our Raleigh, NC office or can be remote.

Remote employees will need to work East Coast hours.

The primary responsibility of the Product Manager – AI Enablement will be to define and communicate the AI vision and roadmap, guiding the other product and development teams on their implementation of AI tools and services into their own products and services. The Product Manager participates in product planning and execution throughout the product lifecycle. This includes mentoring product owners on the gathering and prioritizing of features and changing requests with internal and external stakeholders, helping to design new features with the product and development teams, and helping to validate those features with customers.

You will be a part of our AI enablement / center-of-excellence model, partnering with multiple product teams to embed AI responsibly, pragmatically, and at scale across our product portfolio.

Understand your product.

• Have a deep knowledge of how AI-based tools and processes can be utilized in financial services and regulated industries to realize efficiencies, increase customer satisfaction and reduce risk.
• Build a deep knowledge of your products and their target customers.
• Collaborate with Product and Development Managers to create and clearly communicate the product’s vision and mission statements.
• Keep abreast of the developments in the capabilities and applications of AI tools and services, including their security and risk profiles.
• Collect and analyze product usage statistics to identify areas of opportunity and success. This may involve working with development teams to track desired statistics and build reporting on efficiency, satisfaction and adverse outcomes.

Understand your target customer and use cases.

• Be able to identify and rank use cases for Soft Pro’s customers that would benefit from the utilization of AI by evaluating benefits, costs and risks.
• Facilitate customer advisory boards when appropriate.
• Develop feedback loops for your product teams that drive customer empathy and encourage product improvements.
• Understand the customer’s full journey and lifecycle through use of AI tools and solutions and what benefits and drawbacks they will experience.

Build and share your product roadmap.

• Use your understanding of the customer, product, and…