Digital Group Product Manager- Connecting ; remote

Overview

Hallmark Digital is one of the driving forces behind the creation and delivery of innovative solutions and experiences for Hallmark’s consumers. We are a team dedicated to optimizing sales, merchandising, marketing, data and operations for Hallmark direct to consumer experience. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hall markers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing landscape.

The Digital Group Product Manager
- Connecting Experience leads the end-to-end product vision for a portfolio that includes the Hallmark Cards Now App, Reminders, eCards, Customization Editor, Blogs, Personalized Ornaments, and the Hallmark Online Account. They own the product strategy that delivers seamless consumer journeys aimed at driving engagement, loyalty, and retention.

They manage a product team by coaching Product Managers and Product Owners to strengthen product thinking and execution. They also partner across Business, Engineering, Design, Research, Analytics, Delivery, and other Digital Product teams to align priorities and shape roadmaps that support cohesive consumer experiences.

The ideal candidate brings strong product management experience, a consumer-centric mindset, and data-driven decision making. They translate research and data into clear insights, guide product direction, and lead teams through technical complexity and cross-functional collaboration.

• Understand consumer needs using research and feedback to identify opportunities
• Use data to define KPIs, prioritize work, and communicate product performance
• Build and maintain value-driven product roadmaps
• Lead cross-functional collaboration across business and technical teams
• Coach and develop Product Manager and Product Owners
• Improve team processes and ways of working

The following are required to be considered for the role:

• At least 8 years of experience in digital product management or related digital roles, including at least 3 years in a senior product role with experience mentoring and developing team members
• Experience influencing and collaborating across cross functional teams and at multiple levels of the organization to drive alignment
• Experience articulating product vision, strategy, and recommendations
• Experience in data-driven problem solving and storytelling, synthesizing insights from tools like Adobe Analytics or Google Analytics to inform product decisions
• Experience working within Agile methodologies

Your resume will stand out if you have the following:

• Experience leading product strategy for multi-product or connected consumer experiences across web and mobile
• Experience managing or developing Product Managers or Product Owners
• Experience working closely with Business, Engineering, Delivery, Design, Research, Analytics, and other Product partners in an agile environment
• Familiarity with experimentation, consumer research methods, and test and learn approaches

• The salary range for this role is $125,000 - $155,000. Final compensation varies based on several factors.
• This is a U.S.
  
  -based remote role. We’re committed to creating a connected, collaborative culture, no matter where you are. You’ll have access to virtual tools, team support, and opportunities to engage and grow with us. Due to state-specific benefits regulations, Hallmark cannot consider candidates for remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country outside of the United States.
• This role is eligible for Hallmark’s Annual Incentive Plan. More information will be shared during the interview process.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K…