Director of Business Development; Austin, TX or Remote

Director of Business Development (Austin, TX or Remote US)

Wi-Fi Alliance® is the worldwide network of companies that brings you Wi‑Fi®. Our vision is to connect everyone and everything, everywhere.

Behind Wi‑Fi’s worldwide ubiquity and accessibility is Wi‑Fi Alliance – the trusted leader for the Wi‑Fi industry for 25 years. Among associations, we are widely regarded as the gold standard for identifying market needs and aligning our work to deliver on those opportunities. Wi‑Fi Alliance eliminates barriers around technology adoption that would otherwise limit the potential of Wi‑Fi, setting a benchmark for Wi‑Fi excellence that users, industries, and governments trust.

Our organization has proven its ability to accelerate adoption and time to market for Wi‑Fi technologies. Wi‑Fi Alliance offers a collaborative environment where our members actively identify emerging requirements and work together to bring technologies and solutions rapidly to market. Wi‑Fi Alliance is the forum where industry problems are solved, and where challenges are anticipated and solutions are identified before issues ever reach Wi‑Fi devices.

Wi‑Fi Alliance removes obstacles to success, allowing our members to leverage our proven processes and focus their attention on technology innovation. In all we do, we are deeply invested in the long‑term success of Wi‑Fi and our members .

Wi‑Fi Alliance work includes the development of Wi‑Fi technologies, requirements, and programs that promote a robust global Wi‑Fi ecosystem. We are strong advocates in preserving unlicensed spectrum for Wi‑Fi and are active in industry thought leadership and global marketing.

The Director of Business Development is responsible for developing a detailed understanding of the value Wi‑Fi Alliance brings to both the Wi‑Fi and technology industries and the value Wi‑Fi brings to products and services. In the North America and EMEA regions, they serve as the lead for ecosystem engagement, partner outreach, and enabling the cultivation of prospective member companies. The Director of Business Development works with executives and other key staff to create membership and certification growth strategies that contribute to the five‑year financial plan, outlining specific goals for member engagement, new partnerships, and growth opportunities through product certification within the industry.

The Director is also responsible for developing and executing the business development plan for the Americas region, aligning regional priorities with global strategy and delivering measurable impact across membership, certification growth, and ATLs. They build strong relationships with key member companies and industry partners.

The Director of Business Development reports to the Vice President of Marketing. They are results‑focused with the confidence and self‑drive to achieve stakeholder buy‑in for the strategies they develop and to direct the successful execution of those strategies. The Director of Business Development is a team player, adept at managing relationships, collaborating, and influencing across a variety of organizational functions and levels.

• Develop relationships at key levels within current and prospective member company business units to advance the mission and goals of Wi‑Fi Alliance through strengthened member understanding and business‑focused contribution to Wi‑Fi Alliance activities that are critical to members’ success in the market
• Develop and nurture strategic partnerships with ecosystem leaders within the broader technology industry to promote the value Wi‑Fi brings to products and services and increase “stickiness” of Wi‑Fi CERTIFIED
• Support the membership team (sales) in meeting corporate revenue goals by using market knowledge to align the selling process to the way members want to buy, directly contributing to the sales pipeline, and driving initiatives that directly contribute to the five‑year financial plan
• Support the product management team in ensuring our portfolio of certification programs in the market are meeting member and Wi‑Fi market needs
• Manage the establishment of US member representative operations, in close…