General Manager, New Business Unit

Job Summary

As General Manager, you will play a pivotal role in driving Toptal’s growth by serving as the end‑to‑end owner of a new, high‑impact business line. Leveraging your commercial and entrepreneurial experience, you will build the business from the ground up, starting with market positioning and strategy, through establishing product‑market fit, and then, towards profitability and scalable business operations.

This is a remote position. Resumes and communication must be submitted in English.

Your primary objective will be to ensure the success of the business, measured by revenue growth, pipeline health, and gross margin. As the single accountable owner for the business P&L, you will work to optimize supply and demand for the business, and balance driving the top line while achieving operational efficiency. You will work closely with Executive and Senior Leadership to ensure the business is aligned with the broader growth goals of Toptal, and represents the Toptal brand in every aspect.

As you build your business strategy, you will analyze market and industry opportunities and identify those with highest potential. Following an agile approach, you will build and test new offerings with clients, using initial client feedback to quickly achieve product‑market fit. Working closely with Marketing and Talent Operations, you will lead the creation of an execution plan to ensure the right talent and/or solutions are identified and available to deliver on demand to Toptal clients.

Critical for success is your ability to work both on the front‑lines with clients, guiding them as a trusted business partner through their business challenges, and internally at Toptal where you will work cross‑functionally with teams such as Marketing, Legal, Finance, and Sales. Additionally, you will establish robust analytics and feedback loops to continuously iterate on your initial strategy, ensuring constant refinement and improvement.

This highly visible position demands a leader with exceptional communication skills, an entrepreneurial spirit, and an unwavering commitment to driving growth. If you are passionate about launching new ventures and transforming them into substantial revenue opportunities, we encourage you to join our team and be at the forefront of Toptal’s continued success.

• Onboard and integrate into Toptal.
• Learn Toptal’s business model, our value proposition, and our story.
• Shadow critical teams throughout the organization to learn Toptal’s core operations and capabilities.

• Understand our go‑to‑market model across SMB and Enterprise, and be able to articulate Toptal’s capabilities and differentiators.
• Conduct market and industry research, identifying opportunities and form your hypothesis for business positioning.
• Partner closely with Marketing to research and validate the market opportunity and ability to fulfill the demand.
• Exercising discretion and independent judgment, build your initial GTM strategy and offerings, iterating on the strategy through feedback from direct client calls and meetings.

• Partner with Marketing and Talent Operations to develop a robust launch strategy, ensuring all aspects follow Toptal’s launch playbook and best practices.
• Start executing your GTM strategy leveraging internal cross‑functional support from Legal, Finance, and others.
• Work with Sales Leadership to work collaboratively with account teams during both client pursuits and delivery.

• Have executed the first stages of your GTM strategy and shown material growth in gross revenue and pipeline volume.
• Become deeply embedded in the Integrated Customer Framework for both SMB and Enterprise clients, participating in account planning exercises and industry events.

• Have broadened Toptal’s reach into key industry and subsectors.
• Continue scaling the infrastructure required for execution, including the optimization of people, processes, and systems.
• Be able to look back on consecutive quarters of growth, having achieved product‑market fit and successfully…