Bid Writer

White Horse is working with a
leading UK food manufacturer and supplier supporting the healthcare, education and care sectors.

We are looking for an experienced Bid Writer who will play a pivotal role in protecting and growing revenue. As Bid Writer, you will take ownership of the full bid lifecycle, producing persuasive, compliant and high-quality submissions aligned to business strategy. You will work closely with senior stakeholders across healthcare, education and care, as well as collaborating with a large national sales team to extract insight and build winning propositions.

You will also oversee a Tender Co-ordinator and take responsibility for developing the bid function, strengthening systems, processes and the bid library to ensure long-term success.

Key responsibilities include:

• Owning and managing the
  end-to-end bid process
  , from opportunity identification through to submission and feedback
• Crafting clear, persuasive and engaging bid responses using strong storytelling and evidence-based value propositions
• Working with senior stakeholders to extract insight, differentiators and commercial positioning
• Managing and supporting the
  Tender Co-ordinator
  , ensuring deadlines, compliance and data accuracy
• Building and maintaining a robust
  Bid Library
  including case studies, boilerplate content, win themes and lessons learned
• Interpreting and presenting pricing and commercial information clearly and competitively
• Supporting the drafting and review of customer contracts and renewals in collaboration with finance
• Providing bid expertise to support sales onboarding and the wider customer journey
• Managing multiple submissions to tight deadlines using strong project management discipline
• Conducting post-bid reviews to drive continuous improvement
• Ensuring quieter tender periods are used productively to enhance content, systems and knowledge sharing

This role suits an experienced Bid Writer who is confident in handling
large, complex and regulated bids
and is ready to step into a more senior, visible position.

• 3–5+ years’ experience as a Bid Writer or Proposal Manager
• Strong experience within
  healthcare, NHS, education, care, or regulated B2B environments
• Exceptional copywriting and storytelling ability
• Confident stakeholder management skills, including senior leaders and commercial teams
• Proven ability to manage multiple deadlines under pressure without compromising quality
• High attention to detail and accuracy
• Strong commercial awareness, including pricing and value propositions

• NHS, local authority or public sector procurement experience
• Knowledge of healthcare compliance frameworks
• Experience with bid management software
• Contract drafting or legal exposure
• APMP or similar accreditation

This is a
high-impact role
with real ownership, influence and visibility. You will be trusted with some of the organisation’s most valuable tenders and play a key role in securing long-term business success. If you want a role where your writing, commercial insight and stakeholder skills truly matter, this is it.

Salary £45k-£65k DOE

Hybrid or Remote working is available based on the location of the candidate.