Sr. Category Analyst

About Us Kinder’s is a fast-growing, privately held, founder-led company focused on flavor. With over 100 products sold nationwide, we aim to be a top brand in multiple flavor categories at major retailers. We’re a team that values hard work, collaboration, and delivering innovative flavor solutions for cooks of all levels.

Senior Category Analyst – Overview Kinder’s is seeking a Senior Category Analyst who will lead sales analytics across key customer accounts and provide actionable insights to drive brand and category growth. The role partners with the Sales team on assortment analysis, marketing ROI, and customer presentations. The ideal candidate will have strong analytical skills and be able to tell compelling data-driven stories to drive growth.

• Uncover insights, trends, shopper behaviors and competitive activity to guide tactics and strategy.
• Utilize syndicated data sources, including point-of-sale and household panel, to answer key business questions across customers.
• Lead advanced data analysis across categories and competition. Identify customer-specific insights to drive growth and strengthen partnerships with customers.
• Develop comprehensive presentations with strong data visualization. Share insights, findings, and recommendations across Kinder’s organization, and externally in retailer meetings.
• Track and report sales performance of Kinder’s key initiatives, such as innovation launches or in-store marketing programs.
• Lead promotional effectiveness and marketing ROI analysis to optimize strategies and drive incremental sales. Collaborate with Customer Marketing, Sales, Finance, etc. to guide strategies.
• Conduct shopper research and analysis to understand behaviors, preferences, and purchasing patterns.

• Bachelor’s degree in marketing, market research, or related field.
• 2-4 years of experience in category management, sales analytics, insights, or related field, preferably within the CPG industry.
• Strong analytical skills with the ability to analyze complex data sets and derive actionable insights.
• Experience with syndicated data (e.g., Circana, NIQ, SPINS) and household panel data (e.g., Circana, Numerator).
• Excellent communication and presentation skills, with the ability to distill complex information into clear and concise insights and tell stories with data.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in PowerPoint.

• Strategic thinker who connects insights to business strategy and decision-making.
• Collaborative team player with strong leadership skills and the ability to influence cross-functional teams.
• Business builder who owns and drives results.
• Growth mindset with an eagerness to learn (and teach).
• Thrives in a dynamic, lean, and agile environment with a proven record of completing projects on time in full through strong cross-functional collaboration and communication.
• Self-starter who takes initiative and speaks their mind.
• Excited to be part of a fast-moving team with the ability to be a leader and a contributor.

The position will be based in Walnut Creek, CA, with a hybrid structure (4 days in office per week) to encourage collaboration. Fridays are flexible, allowing remote work when appropriate. Some travel may be required for customer meetings or company events.

Salary The expected starting salary range for this role is $105,000–$120,000 per year. Salary may be higher or lower based on location, education, qualifications, performance, and business needs.