Regional Business Manager

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** Last Updated:
June 19, 2024
** 1. INTRODUCTION
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** 8. CONTACTING US
**** We are Generac, a leading energy technology company committed to powering a smarter world.
** Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Regional Business Manager is responsible for sales growth, market expansion, distributor business modeling, financial positioning and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key customers while working closely with distributor channel leadership, Director of Sales and Power Solutions Managers to create business plans for greater market penetration.

The Regional Business Manager coordinates all marketing activities with distribution partners; building, designing and executing the plans needed to grow share within the markets of responsibility.
*
* MINIMUM QUALIFICATIONS:

*** Bachelor’s degree or equivalent work experience
* 5 years’ progressive experience in finance or sales related field OR completion of Generac’s sales rotational program (Market Focused Sales Manager)
*
* PREFERRED QUALIFICATIONS:

*** Engineering Degree
* Master’s Degree
** ESSENTIAL DUTIES:
**** 40%
*** Effectively negotiate sales by using direct closure strategies
* Analyze key business metrics and put plans into place for improvement
* Work with OEM/Dealer distribution channel on business analysis and financial management
* Draw valid conclusions to complex problems which includes data collection and fact gathering
* Identifies market opportunities for Generac products
* Identifies, assesses, attracts and negotiates with potential customers in any segment (e.g. commercial and industrial)
** 30%
*** Develop plans to drive organizational change within distribution
* Translate analytical assessments into actionable business initiatives
* Develop strategic relationships within region
* Provide world-class customer support
* Works with distributors to increase parts and service sales, leveraging Generac OEM products and services.
** 15%
*** Manages and expands business with existing distribution
* Develops, designs and executes short term and long term business plans related to all aspects/divisions of regional distribution partners
* Coordinates all marketing activities with distribution partners
** 15%
*** Supports all promotional programs
* Administers sales training in-market as needed
* Assists in product specs and business plan to support new product development proposals.
* Act as SAP Super User within functional area as assigned.
** Other Duties as assigned
***
* KNOWLEDGE, SKILLS AND ABILITIES:

*** Effective negotiation skills;
* Effective presentation skills and ability to speak in front of groups;
* Strong verbal and written communication skills;
* Knowledge and proficiency working with Microsoft Office Suite;
* Ability to work from a home office and work independently in a field based role;
* Ability to travel to adequately cover assigned territory.
* Ability to recognize market trends and evaluate competitor strengths and weakness;
* Ability to communicate at…