Director, Market Planning & Strategy California , remote

Position: Director, Market Planning & Strategy California preferred, remote considered
Location: California

Role Scope

Habitat Health is seeking a strategic and hands‑on Director of Market Planning & Strategy to drive our enterprise‑wide Geo Analytics and market expansion strategy. In this role, you will use quantitative data, qualitative insights, and Habitat’s growth priorities to shape the geographic footprint of our business. You will play a critical role in developing Habitat’s data‑driven geolocation analytics approach and selecting markets and sites that align with our enterprise goals, while balancing the regulatory and macro‑PACE landscape.

Day‑to‑day, this individual will bring a proactive, “roll up your sleeves” attitude, managing the end‑to‑end market and site selection process. The scope of this role spans Geo Analytics, enterprise growth strategy, and real‑estate deal structuring and negotiation. This role will be part of Habitat’s enterprise growth function, working closely with our business development and new markets teams.

Your Responsibilities

• Strategic Market Evaluation & Analytics:
Identify and evaluate potential new service areas for Habitat, taking into consideration the macro picture of our expansion goals and market dynamics. Use geospatial analytics to assess geographies based on population demographics, PACE competitive landscape, and other relevant dimensions to prioritize target markets. Model and compare market attractiveness by analyzing unit costs and Medicare/Medicaid rates. Play a key role in building Habitat’s geographic assessment methodology for future expansion efforts.

• Site Selection & Assessment:
Lead site selection within priority markets. Evaluate potential properties based on community dynamics and strategic fit for a Habitat PACE center, developing a business case and driving internal alignment behind site opportunities. Assess center‑level financial feasibility in partnership with the Strategic Finance team.

• Real Estate Sourcing and Negotiation:
Own key relationships with brokers, landlords, and other real‑estate partners to source, assess, and prioritize properties that Habitat could consider developing for future centers. Lead negotiations with brokers and real‑estate developers to secure the best terms for both lease and purchase agreements. Be an expert on key deal terms like buildout costs, tenant improvement allowances, and due diligence periods, ensuring all deals support long‑term objectives and align with competitive benchmarks.

• Strategic Alignment:
Serve as Habitat’s primary market & site selection liaison, integrating site recommendations with state expansion priorities, regulatory entry pathways, and Habitat’s new and existing business development goals.

Qualifications

•

Experience:

5+ years in strategy, finance (investing, private equity), business development, and/or commercial real‑estate.

• Financial Modeling:
Strong modeling skills and proficiency with capital budgeting; real‑estate financing preferred.

• Analytics:
Proven quantitative analysis experience; prior geospatial analytics preferred.

•

Skills:

Strategic mindset, excellent communication, negotiation, and interpersonal skills; ability to work independently and bias toward action in a fast‑paced environment; cross‑functional collaboration across growth teams; “roll up your sleeves” attitude;
Bachelor’s degree required.

Compensation

The expected annual salary range is $187,000 – $220,000. This is an eligible bonus position. Compensation may vary based on qualifications and location.

Benefits

• Medical, Dental, and Vision plans

• Health Savings Account with employer contribution

• Flexible Spending Account

• 12 weeks fully paid parental leave

• 401(k) with match

• CME and license reimbursements (clinical team only)

• Short and long term disability

• Voluntary life insurance

• Paid vacation and sick time

• 10 company holidays

• Employee Assistance Program with mental health, legal, and financial support

Diversity, Equity, and Inclusion

Habitat Health is an Equal Opportunity employer and is committed to creating a diverse and inclusive workplace. Applicants are considered solely based on qualifications, without regard to race, color, religion, creed, sex, gender, sexual orientation, marital status, military status, age, national origin, or any other protected status. Reasonable accommodations are provided for people with disabilities and sincerely held religious beliefs in accordance with law.

For accommodations, contact .

Application Requirements

Location:

California. Please confirm your state and city of residence.
* Resume and cover letter required. Submit via our official portal.

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