M&A Business Development Associate

About Us

Embrace Software Inc. is a permanent-capital software company that acquires and grows essential, mission-critical businesses across Industrial, Healthcare, Financial Services, and Education
. We own and operate dozens of vertical-market software companies serving customers across North America, including Fortune 500 enterprises, financial institutions, state governments, school systems, SMBs and hospitals.

We are profitable, founder-led, in high-growth mode
; and backed by over $130M from tier-1 investors and leading technology founders. Our portfolio has grown from 0 to 400+ team members in 4 years
, primarily by buying great companies, investing in their products, and helping their teams win. Embrace is an Inc. 5000 fastest-growing US company.

This is a remote position.

Embrace is expanding its Business Development team within our M&A group and is looking for a M&A Business Development Associate
. This role is focused on top-of-funnel sourcing activity, supporting the identification and initial outreach to founders, CEOs, and owners of high-quality software companies.

This is an excellent opportunity for someone early in their business development or sales career who is eager to learn M&A, develop strong outbound skills, and grow within a high-performing acquisitions team.

• Conduct outbound prospecting and high-volume outreach to software company founders, CEOs, and owners through calls, emails, and social channels.
• Support the sourcing of potential acquisition opportunities by identifying and engaging with prospective targets at the top of the funnel.
• Initiate early-stage conversations and schedule introductory or discovery calls for senior M&A and Business Development team members.
• Maintain accurate and up-to-date records of outreach activity, conversations, and target accounts in Salesforce.
• Assist with basic market and account research to support sourcing efforts.
• Collaborate closely with senior Business Development and M&A team members to ensure a smooth hand-off of qualified opportunities.
• Meet or exceed weekly and monthly activity-based KPIs, including outreach volume, conversations, and meetings booked.
• Continuously refine outreach messaging and prospecting approaches based on feedback and results.

• The professional seeking out this role is passionate about the business development profession and its growth potential within Embrace.
• 1–2 years of experience in sales, business development, or a role involving high-volume cold calling or outbound prospecting.
• Strong interest in business development and learning about M&A and acquisitions.
• Comfortable initiating conversations with senior decision-makers and handling objections.
• Early exposure to SaaS or software-related sales roles.
• Exposure to CRM tools such as Salesforce.
• Excellent verbal and written communication skills.
• Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
• Self-motivated with a strong work ethic and willingness to learn.
• Bachelor’s degree required.
• Must be based in Canada.

• Competitive salary commensurate with experience.
• Opportunities for career advancement and professional development.
• Experience collaborating with a diverse, global team within a remote work setting.
• Comprehensive Health Benefits to support your wellbeing and peace of mind.
• Employer contributions to your RRSP