Product Marketing Manager; Remote

Overview

We are seeking a strategic and execution-oriented Product Marketing Manager to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions. This role sits at the intersection of customer insight, product strategy, and go-to-market execution, with a strong emphasis on enabling frontline teams and scaling disciplined, repeatable processes across a complex enterprise environment.

The ideal candidate brings a deep understanding of B2B buying behavior, experience operating in mature organizations, and a proven ability to translate customer and market intelligence into impactful go-to-market strategies.

• Champion the voice of the customer, ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions.
• Build and scale disciplined, repeatable marketing processes that ensure consistent execution, high-quality service, and seamless customer experiences across segments.
• Equip and empower frontline teams (Sales, Service, and Operations) with clear positioning, tools, and training to drive engagement and revenue growth.

• Lead segment deep-dives to assess market dynamics, customer needs, competitive landscape, and growth opportunities.
• Develop and maintain customer personas, mapping buying motivations, decision drivers, and unmet needs.
• Partner with Marketing Analytics, Sales and Service teams to identify product gaps and inform roadmap prioritization.

• Design and operationalize standardized GTM frameworks for new product launches, expansions, and cross-sell initiatives.
• Own end-to-end launch planning, including messaging, targeting, enablement, and performance tracking.
• Drive consistency and scalability across launches in key verticals.

• Develop and deliver sales enablement tools, training modules, and segment-specific resources that improve sales effectiveness.
• Create playbooks to support specialized selling strategies, including product training and customer cross-sell penetration.
• Act as a trusted leader on cross-functional teams, ensuring alignment between marketing strategy and field execution.

• 3+ years of Product Marketing experience in B2B, preferably within enterprise or industrial/service-based organizations.
• Proven success launching and scaling products in complex portfolios.
• Strong analytical skills with experience translating data into actionable insights.
• Deep collaboration skills across Sales, Operations, Procurement and Leadership.
• Exceptional communication and storytelling abilities.