Digital Marketing Operations Manager

About the Company

We are an integrated portfolio company that brings craft, innovation, and operational mastery together to build and scale specialty food & beverage brands across both B2B and B2C.

Our portfolio includes owned and licensed brands such as Parisi Coffee, Mother Earth Organic Coffee, Cervasi Italian Foods, Luigi Bonura’s Pasta Sauce, and Margaritas Amigos Salsas — among others. Beyond brand ownership, we operate as a full‑service operating company offering:

• Contract manufacturing and coffee roasting
• Global importing and sourcing
• Private label program development
• Branding and packaging services
• Fulfillment operations
• Logistics, climate‑controlled warehousing, cold storage, and DSD (Direct Store Delivery)

To build, scale, and support the next generation of craft‑driven food & beverage brands while attracting partners, talent, retailers, producers, and B2B customers.

Create a national portfolio of craft‑forward, high‑integrity brands powered by innovation, operational excellence, and sustainable growth.

Combine innovation, operational excellence, and artisanal expertise to build and scale exceptional food & beverage brands without compromising what makes them special.

We are building a high‑performing, highly accountable marketing team and seeking collaborative professionals who thrive in fast‑moving, cross‑functional environments.

Across all roles, ideal candidates demonstrate the following behaviors and mindset:

• High ownership and accountability — you take initiative, follow through, and hold yourself to high standards
• Results‑oriented with urgency — you move work forward, prioritize impact, and consistently raise the bar
• Proactive and assertive — you speak up, solve problems, and don’t wait to be told what to do
• Collaborative and low‑ego — you work effectively across teams with positive intent and minimal drama
• Positive energy and professionalism — how you show up matters as much as what you deliver
• Resourceful problem solvers — you figure things out and adapt quickly
• Committed to growth and continuous improvement — you actively seek feedback, learning, and better ways to work
• Culture builders — you contribute to a healthy, high‑trust, high‑performance environment

We value people who bring intensity and excellence without ego, and who care deeply about both outcomes and how the work gets done.

These roles are primarily in‑office at our Downtown Kansas City location, with flexibility to work from home or off‑site one day per week, and the potential for up to two days per week based on performance, role responsibilities, and business needs.

The Digital Marketing Operations Manager is responsible for driving scalable, data‑driven digital growth for Paris Brothers across demand generation, eCommerce, and customer lifecycle marketing. This role owns the operational execution, measurement, and optimization of digital marketing programs across owned and paid channels, ensuring alignment between brand, revenue, and customer experience objectives.

The position partners closely with Marketing, Sales, eCommerce, and Analytics stakeholders to translate strategy into high‑performing campaigns, manage marketing technology and data workflows, and continuously optimize performance through rigorous analytics and testing. Success in this role is defined by measurable improvements in lead quality, conversion rates, customer retention, and return on marketing investment.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job‑related tasks other than those specifically presented in this description.

• Drive profitable sales growth across eCommerce channels (Shopify, Amazon, Bottomless, Syndigo, Tik Tok, and others) by providing strategic and tactical leadership to external agency partners
• Provide strategic and tactical leadership to paid media across SEO, SEM, GEO, paid social, marketplaces, and digital display, including structured testing to assess…