Product GTM Manager

Bloomington, MN 6400 W 105th St Bloomington, MN 55438, USA

• Pay or shift range: $93,181.92 USD to $ USD
  Flagg Bicycle Group (Quality Bicycle Products, Workstand, Wheel Mfg and Terry Precision Cycling) approaches pay in an ethical and transparent way. Pay ranges are assigned to a job based on market data from 3rd party salary benchmark data as well as balancing internal equity of other roles with similar levels of responsibility. Individual pay within the range can vary for several reasons including, but not limited to, skills, abilities, experience, tenure, performance, and available budget.

The ideal candidate will be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office. Remote work may be an option for candidates in Pennsylvania, Colorado, Nevada, and outside the Twin Cities Metro area in Minnesota. Please note, relocation assistance is not available at this time.

The Product Go-To-Market (GTM) Manager is responsible for leading the go-to-market process across QBP’s portfolio of owned brands. This role acts as a central orchestrator of high-level roadmap by giving key milestone clarity to product development teams and connecting marketing and sales teams to the product development process.

Reporting to the VP of Product, the Product GTM Manager operates at the portfolio level, bringing structure, speed, and predictability to complex product launches. This is a highly cross‑functional, hands‑on role focused on aligning teams and building repeatable GTM processes that support growth across multiple brands and channels.

Go-To-Market Strategy, process leadership and orchestration

• Lead go-to-market process across all brands in the Owned portfolio. This includes establishing and communicating high-level milestones and gates for development teams to track towards.
• Maintain visibility into critical development milestones within design share, tooling, production, quality and logistics.
• Identify and collaboratively execute changes to our GTM process to align to brand, category and functional team needs.

• Serve as a central point of coordination across Brand, Product Development, Supply Chain, Marketing and Sales teams at a GTM level.
• Drive alignment and decision-making across teams with differing timelines.

• Lead the evolution of current task level project management to higher level GTM coordination.
• Facilitate connectivity from product development teams and process to marketing project management teams living in the Workfront environment.

• Required
  • 6–10+ years of experience in go-to-market, project management, product management, or operations within consumer product companies or brands.
  • Experience in the bike, outdoor, sporting goods, or adjacent enthusiast-driven categories strongly preferred.
  • Proven experience leading complex, cross-functional initiatives in a scale-up environment.
  • Strong understanding of the physical product development lifecycle, including sourcing, manufacturing, quality, and supply chain considerations.
  • Excellent project management, organizational, and prioritization skills.
  • Strong communication, influence, and stakeholder management abilities.
  • Ability to operate at both strategic and tactical levels.
• Preferred
  • Experience in multi-channel environments (wholesale, retail, and DTC).
  • Familiarity with seasonal planning cycles, retail calendars, and inventory management.
  • Experience building or scaling GTM and launch processes.

• Cross-functional leadership without direct authority.
• Operational rigor paired with commercial judgment.
• Ability to bring clarity and structure to ambiguous situations.
• Strong problem-solving and decision-making skills.
• Bias toward action, ownership, and continuous improvement.
• Ability to focus on outcomes rather than process.

• On-time, on-quality product launches across brands.
• Sell-in and sell-through performance versus targets.
• Inventory health, margin performance, and operational efficiency.
• Cross-functional alignment, clarity of ownership, and stakeholder confidence.
• Improved speed,…