Senior Director, Awareness To Revenue

Senior Director, Awareness to Revenue

The Sr. Director, Awareness to Revenue Value Stream is a strategic executive responsible for driving commercial strategy, revenue growth, and go-to-market (GTM) execution across global teams. This leader owns the end-to-end value stream from market awareness through revenue realization, ensuring scalable business value practices and operational excellence. The role requires cross-functional collaboration with Product, Corporate IT, Customer Success, Finance, Sales and Marketing to accelerate our Go-To-Market Transformation and process simplification.

• Define and execute the long-term vision for the Awareness to Revenue value stream, aligning with business goals and emerging industry trends.
• Serve as a critical business partner to GTM and finance functions, analytically evaluating revenue performance, identifying strategic growth opportunities, and proactively flagging risks to growth objectives.
• Identify, scope, and lead cross-functional strategic initiatives that unlock growth, improve operational efficiency, and enhance competitive edge.
• Embed business value methodologies into the GTM playbook for alignment across all customer segments and regions.

• Lead collaboration across sales, marketing, customer success, partnerships, Product, Revenue, and Finance to ensure seamless execution of revenue strategies.
• Partner with CMO, CIO, CFO and Chief Commercial Officer, and senior leadership to drive strategic decision-making, resource allocation, prioritization across the value stream and cross-functional alignment.

• Assess and introduce best practices across revenue processes, including lead/pipeline management, territory planning, and performance standards for sales, marketing, SDR, and teams.
• Build and implement scalable operational systems, workflows, and governance structures to improve efficiency, reduce risk, and support revenue growth.
• Identify and implement AI-powered, agentic GTM systems to improve effectiveness and scalability of the value stream.

• Oversee optimization of the revenue technology stack, ensuring seamless operations and data integrity in ART execution.
• Bring in new technology solutions and methodologies to provide better business insights and accelerate processes.
• Build and scale GTM analytics infrastructure, connecting campaign performance, funnel health, and ARR impact across channels.

• Leverage data analytics to generate insights on Go-To-Market performance, forecasting and pipeline management.
• Set KPIs to assess success and pinpoint areas for improvement.
• Integrate win/loss insights and usage telemetry into actionable recommendations for Product, Sales and Marketing.

• Collaborate with Revenue leadership and Finance to develop revenue forecasts and budgets, ensuring precise and timely reporting.

• 15+ years in business strategy, operations, or consulting with a focus on SaaS, AI, and GTM.
• Proven track record leading large-scale transformation initiatives in complex, fast-growing organizations.
• Expertise in process improvement methodologies (SAFe, Lean, Six Sigma, Agile) and modern enterprise technologies.
• Proven leadership experience in GTM technology, marketing operations or revenue operations within a SaaS business.
• Strong focus on data-informed decision making and continuous improvement.
• Ability to drive technical decisions that meet required standards of quality, security and operability.

• Experience in the nonprofit space, donor-advised funds or gift management.

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