Senior Demand Generation Lead

Location: Via Milano

The role
We’re looking for a Senior Demand Generation Lead to own and accelerate our demand engine at a critical moment for the company.
This is a high-impact role sitting at the intersection of Marketing and Sales, with direct exposure to leadership and clear accountability on pipeline impact. The role exists to turn a shared Marketing–Sales strategy into fast, rigorous execution, ensuring demand generation remains a growth driver—not a bottleneck.
You’ll lead the Demand Marketing team, coordinate cross‑functional stakeholders, and work daily with Sales leadership (including the co‑founders). This role is for someone who thrives in high‑expectation environments, can operate autonomously, and combines strategic clarity with hands‑on execution.
Responsibilities
Campaign Coordination

Own the end‑to‑end execution of demand gen campaigns, from strategic input to delivery and results.
Define detailed execution plans for campaigns, including scope, timelines, stakeholders, budgets and success metrics.
Coordinate cross‑functional stakeholders (Marketing, Sales, Customer Success, Solution Architects), with a strong focus on alignment with the UK Sales team.
Plan and execute digital and physical initiatives (events, roadshows, field activities).
Act as a player–coach: leading the team while remaining operational when needed.

Sales Enablement

Coordinate the production of sales assets supporting the commercial cycle.
Ensure continuous alignment with Sales to guarantee real impact of the assets produced.

Demand Metrics & Analytics

Track and report ROI of campaigns and events.
Analyze contribution to pipeline and revenue.
Continuously optimise initiatives based on data and performance insights.
Work closely with Sales leadership to align on conversion, pipeline health, and priorities.

Team Management

Lead and develop the Demand Marketing team.
Manage planning, sprint execution, and reviews.
Support team growth through coaching, feedback, and clear ownership.
Coordinate closely with the Marketing Director and other teams to ensure consistency.

Experience

5+ years of experience in B2B tech environments across Marketing, Sales, Product, or account‑facing roles.
Proven experience in leading teams and managing people.
Strong track record of owning and delivering complex projects end‑to‑end.
Direct exposure to executive leadership / top management.
Mandatory: hands‑on experience working very closely with Sales teams (daily collaboration, not occasional alignment).
Experience in scale‑up or high‑growth companies is a plus.
Exposure to international go‑to‑market motions, especially UK/global, is a plus.

Skills

Strong organisational and time‑management skills, able to handle multiple parallel initiatives.
Solid capability in campaign planning and execution, from strategic input to operational delivery and lead handoff to Sales.
Strong project management skills across internal teams and external vendors/partners.
Comfortable with data, metrics, and reporting: able to track, interpret, and optimise performance.
Strong understanding of the B2B tech market, including buying cycles and decision‑makers.
Excellent English, fluent and professional (near‑native level required).

Attitude

Commercially minded: focused on pipeline and revenue impact, not just MQLs.
Passionate and curious about the market and the product.
High sense of ownership and accountability.
Scrappy and execution‑oriented: able to move forward even in imperfect or ambiguous conditions.
Builder mindset: comfortable creating structure and clarity where they don’t yet exist.
Thrives in close collaboration with Sales, while fully owning Marketing KPIs.
Strong communication and interpersonal skills, able to influence without authority.

We offer
🌟A competitive total‑reward package
We offer a four‑dimension package:
Compensation (fixed and variable) + Benefits + Growth opportunities + an inspiring Culture.
💻Hybrid Workplace
We adopt a hybrid work scheme to support work‑life balance, with a flexible approach that combines working in the office and working from home (or anywhere).
🌈DE&I
As stated in our Manifesto we reject any form of discrimination and we strive every day to embrace diversity and to guarantee inclusion.
🌿L&D and perks

Training path and access to Mia‑Platform hub with a vastity of training courses.
Team building and many surprising events.

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