Manager, Trade Marketing - Sweet Portfolio

R-156622 |Remote Worker - Virginia, USA| 2 other location(s) available

Are You Ready to Make It Happen at Mondelēz International?

Are You Ready to Make It Happen at Mondelēz International?

This leadership role ensures alignment between commercial plans, innovation, and operational excellence. The ideal candidate will possess strong business acumen, account management experience, customer planning experience, and will be a key contributor to the overall Enterprise Business Planning (EBP) process.

This role will have a specific channel assignment driving application of plans for the assigned business and serve as a brand steward, influencing commercial brand strategy, portfolio management and commercialization, as well as the business plan delivery for an 18–24-month horizon. Requires strong leadership, analytical skills, and the ability to influence stakeholders across various functions.

How you will contribute:

I. In-Year Execution & Performance:

• Deliver In-Year AC Sufficiency:
  Manage risks and opportunities (R&O) and integrate them into the IBP process to ensure achievement of Annual Contract (AC) targets. Requires analytical mindset to identify key drivers and potential roadblocks, and adaptability to adjust plans as needed.
• Monthly Category Guidance - input to EBP:
  Provide direction based on APEX insights to guide monthly category input to future plan. Utilize critical thinking to interpret data and make informed recommendations.
• Monthly APEX Snapshot:
  Partner with CBT to ensure clear understanding of APEX plans, including YOY calendars, key risks and opportunities to the call.
• O&R influence into the EBP Process, including collaboration with CBT, Finance and RGM (Revenue Growth Management) who owns the IFR (incremental fund request) process. This requires influential management to guide the team and ensure alignment with overall goals.
• Customer Authorization/Delist Changes:
  Manage customer authorization processes and delisting changes as input to category business plan.
• VOC (Voice of Customer):
  Gather and disseminate customer strategies and competitive intelligence through the CBT. Requires strong communication skills to effectively convey information.
• Monthly/Bi-Monthly CBT Connects:
  Facilitate regular communication and collaboration within the CBT. Requires strong communication to facilitate discussion and alignment.
• TDP Customer Forecast into EBP:
  Integrate the Trade Development Plan (TDP) customer forecast into the EBP process.
• Pacing Review:
  Regularly review pacing against targets and identify areas for improvement. Requires an analytical mindset to interpret data and identify trends.
• S&OE Updates:
  Provide updates on Sales and Operations Execution (S&OE).
• Channel/Customer Strategy:
  Develop and refine channel and customer strategies to deliver multi-year strat plan targets. Influence portfolio commercialization agenda and activation plans to suit critical channels and appropriate pack types to suit consumption occasion.
• Deliver Next Year Annual Plan:
  Develop category plan actionable by channel via Customer Category Vision (CCV) that will deliver growth consistent with category growth story and following year AC. Deliver specific plan directives on-time for release in the. This requires strategic thinking to develop long‑term goals and anticipate future challenges.
• Customer Planning/T2T/Innovation Meetings:
  Lead and participate in customer planning meetings, Top-to-Top (T2T) meetings, and innovation discussions. This requires influential management to guide discussions and achieve consensus.
• i2M Process:
  Support I2M Process by providing critical sales input into timing, customer requirements, etc. (Idea to Market) and validate/align NIM (New Item Management) assumptions.
• AC Planning/Check‑In Support:
  Align activities with the Annual Contract for assigned Brand responsibility. For customer responsibility, support the AC planning process and conduct regular check‑ins.
• Customer Planning/Innovation Meeting:
  Facilitate customer planning and innovation meetings. Requires story telling to engage the audience.
• Channel Blueprints - PICOS/MSL/Toolbox:
  Contribute to the development and utilization of PICOS,…