Global Head of CRM

Location: Turbigo

Join our Movement and Champion Restaurant Culture!
At The Fork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe we connect the broadest community of loyal diners with the worlds favorite restaurants. Powered by innovation and a deep passion for the restaurant industry we create unique dining experiences across 11 countries.
We’re part of the Tripadvisor Group and proud to be building a diverse people-first culture where respect ownership growth and better together values thrive. If you’re passionate about food technology and making a real impact your seat at the table is ready. Discover life at The Fork

What you will do:

As Global Head of CRM reporting to the Chief Marketing Officer you will be responsible for defining and driving the global CRM strategy to deliver sustained incremental business growth.

Own and lead the global CRM strategy across Acquisition & Activation, Retention & Re‑engagement and CRM Capabilities both B2B and B2C.
Build and maintain a clear global CRM playbook ensuring consistency while enabling local market execution.
Design, develop and optimise lifecycle programmes across the customer journey with a strong focus on performance and scalability.
Define and oversee the approach to ad‑hoc CRM canvases ensuring strategic alignment and commercial impact.
Partner closely with central and local Marketing, Sales, Data and Product teams to drive execution and continuous improvement across all markets.
Lead, develop and scale a high‑performing global CRM team setting clear priorities, goals and ways of working.
Ensure CRM decisions and roadmaps are data‑led balancing analytical rigour with pragmatic decision‑making when information is incomplete.
Contribute as a senior leader to broader marketing and company initiatives acting in line with The Fork’s values and long‑term ambitions.

You Must Meet These Critical Qualifications

Full professional fluency in English with excellent verbal and written communication skills.
Over 12 years of professional experience including a minimum of 8 years in CRM or closely related roles within a pure digital or e‑commerce environment.
Proven leadership experience with a track record of managing and developing mid‑sized teams.
Advanced expertise in Microsoft Office and Google Workspace used confidently in a fast‑paced data‑driven setting.
Meaningful prior experience with the CRM tools that we use (Braze, Tallon One, Hubspot).
Highly analytical with a strong bias towards data‑informed decision‑making.

You Can Impress With These Additions

Fluency in French, Spanish and/or Italian.
Hands‑on experience working closely with Brand, Product and/or Data teams.
A collaborative team player with strong stakeholder management skills.
A humble positive mindset with a genuine willingness to listen, learn and grow.
Comfortable making sound decisions with incomplete information, drawing on experience, commercial judgement and intuition when required.

What we offer you:

An awesome team
A permanent contract (that can be useful in life)
Flexible working environment (2 days home office per week up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)
Competitive fixed salary and bonus
Lunch vouchers available for each working day (because yes we like to try our best restaurants)
International teams and a multicultural environment spanning 10 offices across Europe
Highly inclusive working environment
Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel, etc.
Continuous learning and development programmes
Free access to the Calm app to help you build resilience wherever you are in your mental health journey
Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
Health insurance
Life & Disability Insurance at no cost to the employee
Amazing offices with dining coffee points and leisure area
Team building events

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We believe that…