Senior National Account Manager

Position: Senior National Account Manager (Permanent)
Home-based (UK) | National Travel | Cafédirect
Big accounts. Big responsibility. Bigger purpose.

At Cafédirect, we’ve been proving for 30 years that business can be commercially sharp and socially responsible. We’re a B Corp, a pioneer of ethical sourcing, and a challenger brand that punches well above its weight in UK grocery.
If you’re a seasoned grocery account manager who wants more than just chasing volume and you like the idea of selling a brand that actually stands for something, this one’s worth your attention.
The role
This is a senior, hands-on commercial role with full ownership of key UK grocery accounts. You’ll lead joint business planning, manage P&L, shape category strategy, and build long-term customer partnerships that deliver sustainable growth — not short-term wins at any cost.
You’ll work closely with Marketing, Finance, Operations and our Purpose team to make sure commercial decisions stack up and stay true to who we are.
Plenty of autonomy. High trust. Real influence.
Salary, Benefits & How We Work
💰 Competitive salary (inclusive of car allowance)
🏡 Home-based role with national travel and regular time at our Yorkshire HQ
🌴 25 days’ holiday plus bank holidays
💼 Generous pension – 9% employer / 1% employee contribution
🩺 Healthcare scheme
☕ Discounted Cafédirect products
🎓 Barista & coffee training — because product knowledge matters
➕ Annual leave purchase scheme

You’ll be:

Owning P&L and driving profitable growth across national grocery accounts
Developing and delivering joint business plans that customers actually buy into
Leading category-led, insight-driven conversations with senior retail stakeholders
Managing trade spend, promotions and forecasts with commercial discipline
Partnering with Marketing on campaigns that build brand and rate of sale
Building strong internal relationships to get things done properly
Representing Cafédirect as a credible, values-led category partner

You’re probably:

An experienced NAM or SNAM with UK grocery multiple experience
Commercially confident and comfortable owning the numbers
Strong at building relationships and influencing at all levels
Data-literate, organised, and decisive
Motivated by ethical business, sustainability and long-term impact
Someone who likes challenge, autonomy and doing things better

Why Cafédirect?
Because this is FMCG sales with a conscience — without compromising on standards, ambition or results.
We believe diverse teams make better decisions and stronger businesses. We are committed to creating an inclusive workplace and welcome applications from all backgrounds, where differences are valued and everyone is treated with fairness and respect.
If you’re ready to sell a brand you can genuinely be proud of, we’d like to hear from you