Sr. Strategic Finance Analyst, Advertising

Job description

Sr. Strategic Finance Analyst, Advertising

Life
360's mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life
360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life
360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life
360 is a remote-first company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

This role is on the Strategic Finance team, which supports company-wide decision-making by delivering financial analysis, operational finance support (planning and budgeting), and insights for corporate development and investor relations. The team partners across nearly every function at Life
360 to provide data-driven guidance that enables growth and efficiency.

We are seeking a Senior Analyst, Strategic Finance to provide financial and strategic support to our rapidly growing Advertising business. While this role will be working primarily with the Advertising group, it will have significant cross-collaboration across subscription, marketing, and other key business areas.

You will be responsible for building financial models, driving forecasting and budgeting processes, supporting the Ads team, and analyzing performance drivers for the business to deliver actionable insights. This position is well-suited for someone who loves to learn, is comfortable in ambiguity and thrives in a dynamic environment, and is eager to take initiative and make an impact on a high growth business.

You will play a leading role in helping drive strategic decisions for the Ads business by translating holistic team strategy, resource allocation, and deal pipeline into financial impact. In addition to the strategic responsibilities, you will be involved in the operational tasks surrounding forecasting and planning, staying close to the day-to-day business operations to ensure that the team is meeting annual targets and KPIs.

This role will have a unique opportunity to work closely with senior leadership on both the Ads team and cross-functionally throughout the business to guide better decision-making across the organization.

The US-based salary range for this position is $110,000 to $152,000. Canada based salary range for this position is $128,000 - $147,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

• Provide financial and analytical support to the Advertising business, and maintain financial models to forecast revenue, costs, and contribution profit
• Conduct monthly and quarterly variance analysis, identifying key performance drivers
• Track, analyze, and report functional costs and their impact on the company's overall performance
• Work closely with the Ads Commercial team to analyze deal opportunities and their financial impacts, including tradeoffs of internal resources and inventory allocation
• Collaborate across Ad Sales, Legal, and Accounting teams to draft deal proposals and contracts, including working directly with B2B clients to understand the detailed requirements, sizing, and pricing of commercial deals
• Take full ownership and accountability of assigned work streams, ensuring deliverables are accurate,…