Vice President of Sales

Posted Tuesday, December 23, 2025 at 6:00 AM

The Vice President of Sales is a senior strategic leader responsible for driving national revenue growth, expanding PMC’s market presence, and scaling our three core business verticals: hospitality, commercial parking, and hotel self-parking. This role oversees the full business development lifecycle—including strategic planning, enterprise-level prospecting, client relationship expansion, vertical market growth, and cross-functional alignment. This leader manages a national team of 10+ sales managers and holds them to strict KPI standards, sales activity expectations, and revenue targets to maintain a disciplined, high-performance sales culture.

• Develop and execute PMC’s national strategy to grow hospitality, commercial parking, and hotel self-parking verticals.
• Lead annual planning, forecasting, and market prioritization.
• Evaluate performance of sales programs and implement improvements.
• Align sales strategy with organizational goals and market trends.

• Lead nationwide new business acquisition.
• Identify enterprise growth opportunities and secure new partnerships across hospitality brands, commercial real estate groups, and major hotel operators.
• Identify and secure high-value opportunities.
• Develop entry strategies for emerging markets.

• Serve as senior executive point of contact for strategic accounts.
• Expand partnerships and strengthen retention.
• Oversee proposals, contract negotiations, and pipeline management.
• Ensure timely follow-up on contracts and RFPs.
• Collaborate cross-functionally to support new site launches.
• Evaluate performance of sales programs and implement vertical-focused improvements to accelerate growth.
• Enforce KPI standards, sales activity requirements, and CRM accuracy across all sales managers.

• Lead and develop a team of 10+ sales managers with vertical-specific development plans.
• Build a culture of performance and accountability.
• Conduct coaching, performance reviews, and succession planning.
• Ensure KPI standards, sales activity requirements, and territory execution are met consistently.
• Set clear expectations for sales metrics, revenue targets, and territory execution

Travel regularly within the assigned region—up to 50%—to support new account launches, client engagement, and business development efforts. Remain available to address regional challenges, ensure successful program implementation, and maintain overall health and performance.

Other tasks may be assigned as needed to support the company’s overall operational and financial objectives, with the expectation that the management remains flexible and responsive to evolving business needs. Attend required staff meetings and complete assigned training modules in a timely manner. Including but not limited to the ability to work flexible hours when needed, particularly during financial close periods and occasional travel may be required.

• Deep knowledge of national sales operations, business development strategy, and multi-market growth planning.
• Strong analytical skills with the ability to assess market conditions and identify profitable expansion opportunities.
• Advanced negotiation skills for enterprise-level partnerships and contract execution.
• Leadership ability to coach, manage, and develop 10+ sales managers across multiple territories.
• Ability to enforce KPI expectations, sales performance standards, and activity metrics with consistency and clarity.
• Skill in developing forecasting models, sales dashboards, and performance reporting.
• Strong communication and executive presence, capable of representing PMC at national industry events.
• Ability to collaborate cross-functionally with operations, finance, marketing, and technology teams.
• High degree of adaptability, strategic thinking, and solution-oriented decision-making.
• Proficiency in Microsoft Office Suite and CRM platforms (Salesforce preferred).

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