Specialist, Paid Search; m​/f​/d

Specialist, Paid Search (m/f/d) - Hamburg

City:
Hamburg

Country/Region: DE

Final date to receive applications: /

FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!

Specialist, Paid Search (m/f/d) – Hamburg

The Paid Search Specialist is responsible for driving measurable business growth through advanced and scalable Paid Search strategies across Northern Europe. The role focuses on the full search funnel (from keyword and audience strategies to feed ‑ based automation) ensuring optimal efficiency, revenue impact, and alignment with commercial priorities.

The Specialist works closely with E ‑ Commerce teams to synchronize product feeds, landing pages, and promotional plans with Paid Search performance goals.

Knowledge of Display, SEO, and Affiliate channels is beneficial as a nice ‑ to ‑ have to support cross ‑ channel collaboration but not required.

• Develop and execute Paid Search strategies for Northern Europe aligned with global frameworks.
• Build keyword, audience, bidding, and budget strategies to drive growth and efficiency.
• Align with E ‑ Commerce to ensure product feeds, landing pages, and promotional plans support performance goals.
• Advocate automation and best ‑ practice adoption across markets (Performance Max, Demand Gen, DSAs).

• Oversee keyword research, ad copy creation, audience segmentation, and feed ‑ based campaign setups.
• Implement robust tracking using Google Tag Manager, Adobe Analytics, and native platform tools.
• Ensure full compliance with platform policies and brand standards.

• Continuously optimize campaigns toward key KPIs (CPC, CTR, ROAS, Conversion Rate).
• Conduct A/B tests across ads, audiences, bidding strategies, and landing pages.
• Leverage scripts, automation tools, and feed management technology to scale performance.

• Build and maintain dashboards and reporting structures across markets.
• Analyze Paid Search data to identify trends and improvement opportunities.
• Deliver actionable insights to guide channel strategies and budget allocation.
• Develop Looker Studio dashboards for transparent and efficient performance reporting.
• Act as the connector between Paid Marketing and E ‑ Commerce (launches, feeds, promos, landing pages).
• Collaborate with global marketing teams and agencies to stay ahead of trends and innovations.
• Present performance results and strategic recommendations to stakeholders.

• Support Performance Display activities (e.g. remarketing) when relevant.
• Collaborate with SEO teams on One Search initiatives as needed.
• Contribute to Affiliate discussions for incremental growth opportunities.

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of hands‑on Paid Search experience, including Performance Max and feed ‑ based advertising, ideally in a Media Agency
• Strong knowledge of Google Ads, Microsoft Ads, and SA360
• Experience with analytics platforms (Adobe Analytics, Looker Studio)
• Understanding of remarketing, segmentation, and audience strategies
• Strong communication, cross ‑ functional collaboration, and project management skills
• Experience with GTM and tracking integrations and proficient in analytics and dashboarding tools (Adobe, Looker Studio)
• Ability to work cross‑functionally and independently
• Proactive, curious and optimization‑ minded
• Fluent in English; additional languages are a plus

We truly care to offer you a great place to work!

• 30 days of vacation & special leave days (e.g. 1 day at your birthday or 2 days at your own wedding)
• Flexible working hours with opportunities for mobile working (2 days home office & 3 days office/week)
• Work from anywhere:
  Work up to 20 days within 12 months from anywhere in Europe
• Personal and professional development through regular e-learning modules, training and workshops
• Gym membership at Fitness First at a reduced Pandora-Corporate-Rate
• Running club:
  Join our weekly running club where you clear your mind with an Alster-run after a working day
• Corporate benefits & free access to a benefits portal for discounted…